Email Marketing Specialist - Demand Generation

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  Trust. We earn the trust of our team, customers, creators, and partners through transparency, predictability, and integrity.
• Diversity. Bringing diverse perspectives to the table results in stronger outcomes. All are welcome.
• Value. Through our words and actions, we strive to create tangible value for our customers and peers. We only succeed when our community succeeds.
• Ownership. We lead with action. We take pride in solving the hardest challenges and feel accountable for our commitments.
• Mutual success. We share goals with each other and with our clients. Alignment, collaboration, and empathy are the cornerstones of our success.

Responsibilities:

• Develop and execute comprehensive go-to-market plans designed to increase brand awareness, drive lead generation, and enhance customer engagement.
• Lead the planning and execution of demand generation campaigns, ensuring they are aligned with overall sales and marketing objectives, with a focus on increasing conversion rates.
• Design and execute targeted email marketing campaigns to engage prospects, nurture leads, and drive conversions.
• You'll work closely with the creative team to craft compelling email content that resonates with diverse audiences.
• Utilize CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Eloqua, Pardot, HubSpot) to create, track, and optimize email marketing workflows and campaigns.
• Work closely with the email marketing team to analyze open rates, click-through rates, and conversion metrics to continuously improve messaging and engagement strategies.
• Leverage data segmentation and list management to deliver tailored email content, improving lead nurturing and lifecycle management.
• Identify and optimize Points of Interaction (POI) across channels to enhance the effectiveness of campaigns, with a specific focus on email touchpoints.
• Collaborate with cross-functional teams to produce content for email marketing, social media, and other communication channels supporting demand generation initiatives.
• Continuously analyze and adjust campaigns based on performance metrics, ensuring the best possible ROI and engagement from email campaigns.
• Use customer insights, behavior data, and A/B testing to optimize email content, subject lines, calls-to-action, and overall campaign strategy.
• Track, report, and share key email marketing metrics, including lead conversion rates, customer acquisition costs, and campaign ROI, offering actionable insights for improving future campaigns.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 2+ years of experience in demand generation or digital marketing, with at least 2 years of experience managing email marketing programs and teams.
• Extensive knowledge of email marketing best practices, including segmentation, A/B testing, copywriting, and analytics.
• Proficiency in CRM systems and marketing automation platforms (e.g., Marketo, Eloqua, Pardot, HubSpot).
• Strong project management skills, including budget management, deadline adherence, and resource allocation.
• Excellent communication, leadership, and problem-solving abilities.
• Proven ability to analyze and optimize email campaign performance for better engagement and higher conversion rates.
• Experience creating targeted email campaigns and automated workflows for lead nurturing and lifecycle management.

Preferred Skills

• Experience in SaaS or technology-driven environments.
• Knowledge of content creation, SEO, and SEM best practices.
• Ability to collaborate with sales teams to align email marketing efforts with broader revenue goals.
• Expertise in email list management, segmentation, and personalization.
• Strong proficiency in copywriting for email campaigns.
• Experience with email data protection, authentication protocols, and compliance standards.
• Creative thinking to design innovative and engaging email content.
• Proficiency in analytics and A/B testing to improve email campaign performance.
• Solid understanding of building campaigns that engage and delight prospects.

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  Competitive Salary
• Remote Work Options with Hybrid Flexibility and Home Office Set-Up Stipend
• Coworking Office Subscription for Collaborative Spaces
• Comprehensive Health, Dental, and Life Insurance Coverage for You and Your Dependents*
• Open Vacation Policy and Flexible Holiday Schedule to Suit Your Needs
• Paid Parental Leave to Support Quality Time with Your Loved Ones
• Career Development, including Internal and External Training Opportunities

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  Benefit programs vary by country/state of residency, are subject to eligibility requirements, and may be modified occasionally. Ask for more details about benefits in your specific region.