Email & Web Content Specialist (Hybrid)

How to Apply

A cover letter is optional. If you submit one, please attach it as the first page of your resume.

The University of Michigan Development Community is committed to growing and retaining a diverse and thriving workforce, demonstrating respect and inclusivity for all.

To be considered you must be eligible to work in the United States without requiring university sponsorship for continued employment.

Note: While work arrangements are flexible with regard to work location, all new employees are expected to be in commutable distance to campus, unless reported otherwise in the job posting.

Job Summary

You'll be part of the Marketing and Communications team in the Office of University Development (OUD). You will oversee the daily, hands-on development of email marketing campaigns for OUD and its partners and web content development for OUD's web properties. You will contribute to OUD's positive culture and adhere to OUD's values of diversity, equity, and inclusion by ensuring that we adhere to email and web accessibility best practices. Join us as we use digital tools to engage and inspire prospective supporters of the University of Michigan!

Reports to: Assistant Director of Digital Marketing

Why Work at Michigan?

Benefits at the University of Michigan

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

Responsibilities*

Email Communications Execution (65%)

• Coordinate and maintain email marketing by working with our Marketing & Communications team project managers, including monitoring of schedules to guarantee a thoughtful email production and proofing process, and deployment
• Develop email marketing campaigns and activities, including building and maintaining email templates, proofing and QA, deployment, and metrics reporting
• Conduct A/B testing
• Assure automated campaigns complete according to their defined strategies/parameters.

Web Content Development and Maintenance (25%)

• Work with our Marketing and Communications teams to execute content strategy
• Upload stories and news to the Michigan Giving website via a content management system, including submissions from U-M Schools, Colleges, Campuses and Units, "Leaders & Best", and other partner content, and work with the Marketing and Communications teams to make edits.
• Create and update content on the development community intranet (DevConnect) including the "In The Know" monthly newsletter, quarterly financial reports, and quarterly stories.
• Perform quality assurance reviews on stories added to the Michigan Giving website.
• Support the creation of landing pages and other forms of web content in close collaboration with writers and designers.

Escalating Lessons Learned to Strategic & Tactical Leadership (5%)

• Create dashboards and reports of key performance indicators for Marketing & Communications and its partners
• Report on quarterly metrics to the Digital Marketing team, highlighting changes from previous quarters.
• Work with the Assistant Director of Digital Marketing to ensure strategic goals are being met and advise on ongoing improvements

Other Responsibilities As Assigned (5%)

**For the full job description with a detailed list of responsibilities, please click here.

Required Qualifications*

• 3+ years professional experience or a bachelor's degree in a communications or technology related field
• Familiarity with Content Management Systems (CMS)
• Proficient in HTML and CSS
• Excellent verbal and written communication skills, including careful attention to grammar and spelling
• Commitment to diversity, equity and inclusion in the workplace including championing email and web accessibility best practices

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Additional Information

For additional information about this position and to review other current openings in Development, please visit our website at: https://giving.umich.edu/um/careers

Application Deadline

Although the Posting End Date may indicate otherwise, this job may be filled and closed any time after a posting duration of seven calendar days.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

258835

Email & Web Content Specialist (Hybrid)

Digital Marketing Associate

Ann Arbor Campus

Hybrid

Full-Time

Regular

Nonexempt

Vp For Development

OUD Marketing

1/23/2025 - 2/13/2025

$55,000.00 - $60,000.00

Communications & Marketing
Development/Institutional Advancement