Email Front End Developer

Our Mission

The Bay Club Company is a hospitality company.

We provide experiences which celebrate a healthy and vibrant lifestyle.

Our Culture

Our unique culture is at the heart of all we do and is guided by our values and behaviors. It's what we expect of ourselves and each other every day. We call them the “Actions We Live By.”

Our Core Values:

Actions We Live By. It's who we are when we step into our full power.

Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren't good enough. And we navigate tough conversations with empathy and grace.

Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!

Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it's never about one person–we are a part of a powerful team.

One Team. One Voice. Moving Forward. Together. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.

Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.

GENERAL SUMMARY

Under the direction of the Senior Vice President, CRM, the Email Front End Developer is instrumental in crafting and optimizing email campaigns that deliver impactful, engaging messages. Leveraging your expertise in email development and industry best practices, you will work closely with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives.

In this role, you will be responsible for creating dynamic, personalized email experiences that resonate with our members and leads. Your ability to create highly functional emails, combined with a strong understanding of automation and journey-based content, will ensure that our campaigns achieve maximum engagement and performance.

The ideal candidate is technically adept, possesses a strong knowledge of email design, and excels in troubleshooting and problem-solving. You are proficient in dynamic content, automation tools, and email testing, ensuring consistent and high-quality execution across all campaigns.

This is a hybrid role, working 3 days per week from our headquarters in San Francisco, CA, and reports directly to the SVP of Customer Relationship Marketing.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

PRIMARY JOB FUNCTIONS

• Proficiency in HTML, CSS, and responsive design principles for email.
• Strong understanding of email design best practices, including accessibility and dark mode optimization.
• Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Klaviyo).
• Expertise in tools like Litmus, Email on Acid, or similar platforms to test, troubleshoot, and optimize email rendering across multiple clients and devices and to ensure fast load times and smooth rendering.
• Ability to implement dynamic content blocks and conditional logic in emails to personalize experiences based on interest, demographic, behavioral, and transactional data.
• Knowledge of advanced audience segmentation techniques to create personalized email content that aligns with user preferences, increasing engagement and conversion rates.
• Experience with A/B testing and email campaign performance analytics.
• Understanding of key factors influencing email deliverability, including authentication methods (SPF, DKIM, DMARC), spam filters, and sender reputation management.
• Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR) and accessibility standards.
• Ability to work both independently and as part of a collaborative team.

Requirements: MINIMUM QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each primary job function satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS & KNOWLEDGE

• Extensive experience working with platforms such as Salesforce Marketing Cloud (preferred), HubSpot, or Klaviyo to execute and optimize email campaigns.
• Strong ability to collaborate effectively with cross-functional.
• Familiarity with project management tools (e.g., Monday.com) to manage timelines, prioritize tasks, and ensure on-time project delivery in a fast-paced environment.
• Exceptional attention to detail with a focus on delivering high-quality, error-free email campaigns that adhere to brand standards and best practices.
• Capable of strategic planning and problem-solving, with a focus on driving email engagement and measurable business outcomes through data-driven insights.
• Proven ability to manage multiple tasks, meet deadlines, and deliver results in a fast-paced and dynamic business setting.

TECHNICAL SKILLS

• Deep expertise in HTML and CSS coding specific to emails, with a focus on mobile-first and responsive design strategies.
• Proficiency in creating personalized email experiences using dynamic content blocks, conditional logic, and personalization languages such as AmpScript or similar.
• Experience with email testing and optimization tools like Litmus and Email on Acid to ensure accurate rendering across platforms and devices, as well as fast load times.
• Strong understanding of email deliverability factors (e.g., SPF, DKIM, DMARC) and compliance with legal standards such as CAN-SPAM and GDPR.
• Experience with marketing tagging and tracking platforms (e.g., Google Analytics, Universal Analytics) to monitor campaign performance.
• Knowledge of automation tools and the ability to build and optimize email journeys.
• Hands-on experience with Salesforce Marketing Cloud is preferred. Salesforce certifications are a plus, though not required.

EXPERIENCE

• 3+ years of work experience in email marketing or other relevant work experience.

EDUCATION

• Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree.

WORKING CONDITIONS/ PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position may interact with outside personnel, such as clients, in various forms such as in person, phone, online video, and email.
• Extreme environmental conditions do not exist.
• It is sometimes necessary to deal with unpleasant or angry people with the need to problem solve difficult situations.
• It is necessary to adapt to a frequently changing environment.
• Sitting and standing is as needed.
• This position may travel independently to property locations a needed.

JOB DESCRIPTION REVISION

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change. This job description replaces all previous descriptions for this position.

An Equal Opportunity Employer

The Bay Club Company (“TBCC”) provides equal employment opportunities without regard to race (and all traits historically associated with race, including but not limited to, hair texture and protective hairstyles), color, religion, creed (including, but not limited to, religious dress and grooming practices), sex (including pregnancy, childbirth or related medical conditions, and breastfeeding, and other related medical conditions), sexual orientation and identity, gender, gender identity, gender expression, actual or perceived national origin/ancestry, accent or ability to speak English, age, disability, marital/familial status, source of income, veteran status, citizenship status, political activities or affiliations, medical condition, genetic information, persons with AIDS or AIDS-related condition, or persons who are victims of domestic violence.