Enterprise (B2b) Marketing Manager

Job Title: Marketing Manager (Enterprise)

Location: Los Angeles, CA

Position: Full-Time

Reports To: Director of Marketing

About the Company:

ADIBOT is an industry leader in cutting-edge UV-C disinfection solutions based in the heart of Los Angeles, California. ADIBOT solutions were developed by a visionary team of roboticists and engineers who have spent the past decade pushing the boundaries of technological innovation in the world of robotics. ADIBOT solutions are the culmination of years of relentless R&D and commitment to using robotics to create a better world.

Each member of the ADIBOT team hails from diverse disciplines and backgrounds and has been the driving force behind many groundbreaking robotic products. Our team has introduced intelligent humanoid robots for homes and businesses to a nascent market. Additionally, from being the first to launch robotic kits developed with Apple to a long-standing partnership with Disney to bring iconic characters to life through robotics, our team is well-versed in large-scale collaborations. Our collective expertise forms the foundation of ADIBOT, which is rooted in a deep understanding of the revolutionary potential of robotic automation.

ADIBOT’s breakthrough solutions combine the tried-and-true, highly effective germicidal properties of UV-C irradiation with the transformative capabilities of robotics and artificial intelligence, enabling unmatched levels of automation, efficacy, and substantial time and cost savings.

Job Description:

As the Marketing Manager for Enterprise Products, you will be responsible for developing and executing strategic marketing initiatives to drive awareness, demand generation, and customer engagement for our B2B offerings. You will work closely with cross-functional teams to develop and implement integrated marketing campaigns, leveraging various channels to reach target audiences and achieve business objectives.

Responsibilities:

• Develop and execute comprehensive marketing plans and go-to-market strategies for existing and new Enterprise Products, aligned with business goals and objectives.
• Conduct market research and analysis to identify key market trends, customer needs, and competitive landscape.
• Collaborate with sales, tech operations, and other teams to define target market segments, value propositions, and messaging strategies.
• Create compelling marketing content, including collateral, presentations, case studies, whitepapers, videos, webinars, email campaigns, and social media and website content in collaboration with the Marketing team to support lead generation and sales efforts.
• Manage digital marketing activities, including email campaigns, social media, blogs, and websites to drive traffic and conversions.
• Plan and execute tradeshow events, webinars, and conferences to showcase our products, engage prospects, and nurture leads.
• Monitor and analyze marketing metrics and KPIs to measure campaign performance, optimize tactics, and report on ROI.
• Build and maintain strong relationships with industry influencers, partners, and customers to amplify our brand presence and thought leadership.
• Stay abreast of emerging trends, technologies, and best practices in B2B marketing, and recommend innovative approaches to drive growth and competitive advantage.
• Collaborate with Tech Operations to create and maintain high-quality documentation, including videos, demos, tutorials, training manuals, and FAQs, to support users throughout their journey.

Qualifications:

• Bachelor’s degree in business, marketing, or a related field or equivalent work experience.
• Proven experience (5 years) in B2B marketing, particularly in technology, manufacturing, electronics, or related industries.
• Demonstrated track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
• Strong strategic thinking, analytical, and problem-solving skills, with the ability to translate insight into actionable marketing plans.
• Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations.
• Proficiency in marketing automation platforms, CRM systems (HubSpot), and analytical tools.
• Creative mindset with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.
• Ability to travel for tradeshows (up to 10% travel).

ADIBOT is an equal opportunity employer and is committed to providing a workplace that is inclusive, diverse, and free of discrimination. We do not discriminate based on race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, genetic information, military/veteran status, or any other status protected by applicable federal, state, or local laws. We actively encourage candidates from all backgrounds to apply and believe that a diverse workforce contributes to the strength and success of our organization. All qualified applicants will receive consideration for employment without regard to any of the aforementioned factors. If you require accommodation in the application process, please let us know.