Enterprise Engagement Consultant

The Company

At Utica National Insurance Group, 1,400 employees countrywide take our corporate promise to heart every day: To make people feel secure, appreciated, and respected. Utica National Insurance Group is an "A" rated $1.6B award-winning, nationally recognized property & casualty insurance carrier. Operating along the Eastern half of the United States, based in our Home Office in Central New York, with Regional Office locations including Boston, NYC, Atlanta, Dallas, Columbus, Richmond, Chicago.

What you will do

• Outline marketing and communication needs that will drive the organizations goal to meet business objectives, given the marketplace analysis.
• Work with senior leadership, key subject matter experts, content creators and designers to create the desired content, including drafting product announcements and compelling messages.
• Implement, drive and maintain the most profitable and strategic marketing campaign to position, and promote company’s products and services, working with SMEs, content creators and designers.
• Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
• Manage collaborative discipline with company’s business segment leaders and CoE’s to learn and translate technical details into benefits for our agents and policyholders.
• Evaluate projects and monitor results using relevant KPIs and feedback from existing and prospective customers.
• Manage projects, campaigns and calendar scheduling for created content and the planned release of each piece of content.
• Manage and oversee a variety of marketing activities, including high-value sales tools and resources, as well as marketing collateral.
• Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
• Present well-thought-out plans, content strategy and content development to COO and CEO as well as other Senior Leaders withing our company.
• Stay on top of marketing trends and emerging trends as well as adopt new and innovative technology.
• Manage online product marketing reputation.
• Serve as a marketing segment advocate and a go-to marketing expert.
• Support Segment and Regional research, identification and collection of market competitive programs, coverage specifications and forms.
• Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.

Additional Responsibilities:

• Provide staff support for special projects as assigned by manager.
• Performs other duties as assigned.
• Conforms with all corporate policies and procedures.

What you need

• Bachelor's Degree preferred or equivalent business experience.
• 2-4 years preferred.