Aster Brands

Events Marketing Specialist

Full Time • Petoskey, MI, United States of America

50,795 - 68,127 (Yearly) Added 1 day, 8 hours ago

Summary

LOCATION

Onsite position at Aster Brands, minimal travel required (10-20% for events).

QUALIFICATIONS

2-5 years of experience in event planning, coordination, hospitality, or customer service required; strong analytical and communication skills.

RESPONSIBILITIES

Plan and execute event logistics, collaborate with teams for promotional materials, manage vendor relationships, analyze event performance, and support lead-generation efforts.

INDUSTRY

Manufacturing and Precast Concrete Solutions.

SHORT DESCRIPTION

Seeking a self-starting Events Marketing Specialist to plan and enhance marketing strategies for diverse events, driving engagement and lead generation.

Do you thrive in a role that requires strong analytical and execution of technical abilities that demands fast, but carefully thought-out results? We are seeking a self-starting and creative Events Marketing Specialist to join our growing team. You’ll be pivotal in planning, executing, and evaluating marketing strategies for events that drive engagement, generate leads, and enhance brand awareness. This position centers around developing new ideas, and also analyzing and improving on old ones. From trade shows and conferences to webinars and virtual events, you will work collaboratively with marketing, sales, and creative teams to ensure every event is a success.

At Aster Brands, we believe in changing the world in concrete ways by empowering precast manufacturers with proven business opportunities. With over 160 manufacturers spanning 6 continents, the type of work you will perform day-to-day is as diverse as the problems our customers can solve in their respective regions. Innovating, manufacturing, and licensing manufacturing equipment under the brand names Redi-Rock, Novum Wall, Rosetta Hardscapes, and Pole Base, we are always taking the next step and improving what’s available with precast modular block retaining walls, artisan landscape blocks, slabs, pavers, and light pole foundations.

This is a full-time, year-round, onsite position. We offer a package of forward-thinking employee benefits, including excellent health, dental, vision, and life insurance, 401k with employer match, profit sharing, paid time off, paid holidays, award-winning adoption and foster care reimbursement, partial paid family leave, product discounts, access to an onsite licensed professional counselor, and a team of dedicated and caring coworkers. Travel is minimal for this role, however does require about 10-20% travel to conferences, tradeshows, customer events, and product education presentations.

Learn more about the Events Marketing Specialist role and Aster Brands by viewing our video here: https://asterbrands.wistia.com/medias/5ceorbaycx

Position responsibilities include and are not limited to:

Plan and execute event and trade show logistics end-to-end, from strategy development to post-event analysis:
Coordinate between the different departments on promotion, materials needed, etc
Booking shows or venues and negotiating and executing contracts
Planning travel accommodations
Shipping and organization of all event or show materials
Develop and implement strategies to drive event attendance and engagement, including email marketing, social media, and content marketing
Collaborate with the creative team to develop promotional materials, including event branding, digital assets, and collateral
Manage event logistics, vendor relationships, and budget tracking
Analyze event performance data, provide post-event reports, and recommend improvements for future events
Support lead-generation efforts and post-event follow-ups to maximize ROI
Stay up-to-date on industry trends and innovative event marketing strategies

Office Management:

Keep all marketing supplies (like literature and trade show materials) organized and manage inventory
Ship materials and ensure timely delivery
Order manufacturer gifts
Plan meals and break logistics for customer and company team meetings

You'll be successful in this role if:

You have two to five years of experience with event planning and coordination, hospitality or customer service
Able to maintain the highest degree of professionalism
You are ok with interest and your energy focus being primarily on the work at hand
Have a factual, direct, and assertive style of communication
Can make swift, but calculated decisions

To learn more about who we are and what we do, visit us at www.asterbrands.com. Aster Brands is an equal-opportunity employer; everyone is encouraged to apply.

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