Experienced Marketing Associate
LOCATION
Cincinnati, Ohio (full-time, office-based)
QUALIFICATIONS
Bachelor’s degree in Marketing, minimum of 2 years full-time B2B marketing experience, proficiency in CRM & Marketing Automation Tools (preferably HubSpot), experience in digital advertising platforms, strong communication and organizational skills, and proficiency in MS Office.
RESPONSIBILITIES
Develop and execute B2B marketing plans, collaborate with subject matter experts for content development, coordinate Medpace's presence at key events, work with graphic design for marketing collateral, track and report marketing campaign results, and manage additional projects as assigned.
INDUSTRY
Clinical Research Organization (CRO)
SHORT DESCRIPTION
The B2B Marketing Associate will drive Medpace's marketing efforts to increase awareness and generate business leads through effective strategies and collaboration within the marketing team and other departments.
The ideal candidate is a B2B marketer with a solid track record of executing successful marketing campaigns, who is ready for a new challenge at a rapidly growing organization with a defined path for career advancement.
- Develop and execute B2B Marketing plans to grow awareness and drive leads for assigned areas of responsibility. Tactics may include email marketing, collateral development, digital advertising, social media, webinar coordination, SEO, and other tactics as assigned;
- Work collaboratively with internal and external subject matter experts to develop thought leadership content related to assigned areas of responsibility;
- Assist in coordinating Medpace presence at key events to support Business Development opportunities. Tactics may include pre-event promotion; development, logistics, and management of exhibit properties; evaluation, selection, and coordination of conference sponsorship opportunities;
- Collaborate with Graphic Design team to coordinate the production of new marketing collateral, digital assets, content pieces, and other creative projects, in a manner consistent with Medpace brand standards / campaign standards;
- Perform ongoing tracking and reporting of quantitative and qualitative marketing campaign results; and
- Complete other projects and responsibilities as assigned.
- Bachelor’s Degree in Marketing required;
- Minimum 2 years of full-time B2B marketing experience. Experience in the life science / clinical development industry is a bonus;
- Previous experience in CRM & Marketing Automation Tools required. Previous HubSpot campaign management experience strongly preferred;
- Previous experience in digital advertising platforms, including Google Ads, LinkedIn, and other forms of paid media required;
- Strong written and verbal communication, and excellent organizational/project management skills required; and
- Proficiency in MS Office required.
The work we’ve done over the past 30+ years has positively impacted the lives of countless patients and families who face hundreds of diseases across all key therapeutic areas. The work we do today will improve the lives of people living with illness and disease in the future.
Cincinnati Perks
- Cincinnati Campus Overview
- Flexible work environment
- Competitive PTO packages, starting at 20+ days
- Competitive compensation and benefits package
- Company-sponsored employee appreciation events
- Employee health and wellness initiatives
- Community involvement with local nonprofit organizations
- Discounts on local sports games, fitness gyms and attractions
- Modern, ecofriendly campus with an on-site fitness center
- Structured career paths with opportunities for professional growth
- Discounted tuition for UC online programs
- Named a Top Workplace in 2024 by The Cincinnati Enquirer
- Recognized by Forbes as one of America's Most Successful Midsize Companies in 2021, 2022, 2023 and 2024
- Continually recognized with CRO Leadership Awards from Life Science Leader magazine based on expertise, quality, capabilities, reliability, and compatibility
What to Expect Next
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