Extra Help - Marketing Associate - Uic Extended Campus Admin

Extra Help - Marketing Associate - UIC Extended Campus Admin

This Position is temporary and limited to 900 hours.

Hiring Department: UIC Extended Campus Admin

Location: Chicago, IL USA

Requisition ID: 1029336

Hours per Week: 37.5

Posting Close Date: Friday, January 31, 2025

Salary: The rate of pay for this position is $30.00 per hour.

About the University of Illinois Chicago

UIC is among the nation’s preeminent urban public research universities, a Carnegie RU/VH research institution, and the largest university in Chicago. UIC serves over 34,000 students, comprising one of the most diverse student bodies in the nation and is designated as a Minority Serving Institution (MSI), an Asian American and Native American Pacific Islander Serving Institution (AANAPSI) and a Hispanic Serving Institution (HSI). Through its 16 colleges, UIC produces nationally and internationally recognized multidisciplinary academic programs in concert with civic, corporate and community partners worldwide, including a full complement of health sciences colleges. By emphasizing cutting-edge and transformational research along with a commitment to the success of all students, UIC embodies the dynamic, vibrant and engaged urban university. Recent “Best Colleges” rankings published by U.S. News & World Report, found UIC climbed up in its rankings among top public schools in the nation and among all national universities. UIC has over 300,000 alumni, and is one of the largest employers in the city of Chicago.

This position is generally not eligible for most benefits. Information regarding benefits can be found on the Employee Benefits webpage.

Position Summary

This position develops and executes the content marketing strategy to generate leads and drive enrollments for UIC Online (UIC Extended Campus). This role is responsible for the ideation, creation (writing and editing), execution, and analysis of content for UIC Online, along with monthly reporting and analysis. This position also coordinates projects with internal and external partners and service providers, and ensures that marketing is timely, within budget, and following approved messaging.

Duties & Responsibilities

• Content Marketing for UIC Online Programs

• Manage and build overall content marketing strategy to generate leads and drive enrollment to hit annual

• enrollment goals.

• Copywriter, content creator, and editor for BHIS, MEng, MESA, MPA, MS Mktg, RN-BSN, UIC Online, and all

• future programs and partnerships.

• Create engaging and original blog posts, emails, and social media posts targeted to prospective student

• audience based on current trends.

• Ownership of SEMRush

• Audience research for each degree program UIC Online markets.

• Use SEMRush to find out what questions our audience is asking and develop content to answer those

• questions.

• Responsible for keeping project management system with editorial calendar up-to-date with projects, status,

• and deadlines.

• Prepare annual plan presentations recapping past years initiatives and outline strategy to hit annual

• enrollment goals for next year.

• Communicate and collaborate with multiple teams, UIC online marketing and Extended Campus teams.

• Content Reports and Analytics

• Pull monthly content reports by program.

• Track, analyze, interpret, and make recommendations based on the data.

• Present data from Google Analytics and SEMRush.
• Perform other related duties and participate in special projects as assigned.

Minimum Qualifications

Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Preferred Qualifications

• Three (3) years of professional work experience in marketing, public relations, journalism, communications, or a

• Strong skills in writing, editing & SEO copywriting.
• Strong project management skills.
• Critical thinker with strong problem-solving skills.
• Strong time-management skills with the ability to meet deadlines.
• Ablility to translate strategy to action.
• Ability to pull analytics reports, interpret data, and make recommendations based on the data.
• Ability to interact with various audiences, strong interpersonal and communication skills.
• Team player who knows when to ask for help

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.

The university provides accommodations to applicants and employees. Request an Accommodation