Ferguson Template

Job Description

At UPLIFT Desk, we’re not just building ergonomic workstations—we’re shaping how people work and live. As the ecommerce industry leader in height-adjustable desks, we’ve grown by delivering innovative, customer-focused solutions that promote health, productivity, and well-being. Our success is rooted in our core values: Innovation, Customer Obsession, Accountability, and being Results Oriented.

We’re looking for a Demand Generation Manager to lead our multi-channel marketing efforts and drive measurable growth. This role oversees affiliate and influencer marketing, paid media, social media, email campaigns, content strategy, and public relations. You’ll be tasked with maximizing ROAS (Return on Ad Spend) while ensuring every campaign aligns with UPLIFT Desk’s brand values and delivers tangible results.

This is a unique opportunity for someone with extensive ecommerce experience, a data-driven mindset, and a passion for spreadsheets, analytics, and continuous improvement. If you thrive in driving performance, optimizing campaigns, and managing high-impact teams, this role is for you.

Required Qualifications

• 5+ years of experience in ecommerce demand generation, marketing, or a similar role.
• Expertise in driving and exceeding ROAS goals across paid media platforms.
• Strong understanding of affiliate and influencer marketing, content strategy, and email marketing.
• Proven ability to manage and optimize large-scale, multi-channel campaigns.
• Exceptional analytical skills with a passion for creating and maintaining spreadsheets to track performance.
• Experience with HubSpot or similar marketing automation platforms.
• Strong organizational and leadership skills with a results-driven mindset.

Preferred Qualifications

• Experience in the furniture industry or other B2B ecommerce markets.
• Knowledge of tools like Google Analytics, SEMrush, and social ad platforms.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience managing Public Relation efforts or implementing multi-channel integrations.

What You’ll Do

• Lead Multi-Channel Campaigns: Oversee affiliate programs, email marketing, social media, public relations, and content strategies to drive engagement and conversions.
• Oversee Paid Media Campaigns: Manage campaigns across Google Ads, Facebook Ads, LinkedIn, Bing, and other platforms, applying a highly critical lens to performance metrics and ensuring optimization for maximum ROAS.
• Achieve ROAS Goals: Strategically allocate budgets and refine paid media strategies to consistently meet or exceed Return on Ad Spend targets.
• Manage Product Launches: Plan and execute marketing strategies for product launches, ensuring seamless collaboration across teams and timely execution.
• Refine Content Strategies: Partner with internal teams to create engaging, on-brand content that supports demand generation efforts and builds customer loyalty.
• Drive Affiliate & Influencer Success: Build and nurture partnerships with affiliates and influencers, ensuring alignment with brand values and measurable outcomes.
• Excel at Data-Driven Marketing: Create and manage tracking systems, spreadsheets, and reports to monitor performance and optimize strategies based on insights.
• Optimize Tools & Integrations: Manage HubSpot workflows, analytics pixels, and other integrations to streamline marketing operations and improve decision-making.
• Ensure Brand Consistency: Maintain UPLIFT Desk’s voice and values across all marketing channels, ensuring authenticity and alignment with the brand’s mission.
• Lead and Develop the Team: Manage and coach marketing team members, holding them accountable to high performance standards while fostering a collaborative and supportive environment.

Benefits

• A merit-based environment that rewards growth and accomplishment regardless of seniority
• Generous paid time off

• 4% 401K company matching with instant vesting (after one year)
• Excellent group health insurance available to employees and dependents, including domestic partners (4 medical plans, 2 dental plans, and a vision plan to choose from)
• Flexible spending account (FSA) for health care and child care costs
• Company-paid & Supplementary Life Insurance; Long-term & Short-term disability
• Free UPLIFT Desk (after one year)
• 50% discount on all UPLIFT products
• Free healthy (and not so healthy) snacks and drinks
• On-the-job training and skills development
• A supportive and engaging work culture that promotes healthy living

Position Details

• Compensation: DOE
• Type: Full-time
• Employee Status: Regular
• Work Schedule: Monday - Friday, 8am-5pm, 40 hours per week
• Location: Austin, Texas

About UPLIFT Desk

As a fast growing, mid-sized Direct To Consumer (DTC) brand company, it’s our mission to deliver sincere, world-class customer service. We provide optimally designed, quality office solutions to customers. We focus on happier & healthier customers and employees!

UPLIFT Desk has revolutionized the way people shop for office furniture. It all starts with our award winning UPLIFT Standing Desk, made even better when accessorized with our entire UPLIFT office furniture line. Our product line includes most furniture an office could need. We design office products that optimize customers’ comfort, health, and productivity. Our Product Development team focuses on designing the highest quality ergonomic office furniture. Then our Content team's ecommerce website offers customers the ability to configure products specifically to their needs. Our amazing Order Processing and Warehouse teams make sure we have inventory and ship orders the same day. Customers receive award winning support from our Sales and Customer Service and Warranty teams. We offer the best 15 year warranty in the business! Our Interior Design and Contract Sales teams specialize in large office furniture layouts for commercial buildings that serve most Fortune 500 companies.

Award winning UPLIFT Desk is loved globally!

• Rated Best Standing Desk by New York Times Wirecutter 5 years in a row
• Hundreds of thousands of happy customers around the world sit and stand at an UPLIFT Desk
• Google reviews - 4.9 rating with thousands of reviews

We value our environment:

• We plant 5 new trees in U.S. National Forests for every solid wood desk sold. By partnering with the National Forest Foundation, we're able to plant tens of thousands of new trees each year
• Solar powered operations: Our Austin facilities produce over a megawatt of electricity through roof-mounted solar panels on three large warehouses
• We use sustainable materials in our products. Some examples are:

• Bamboo Desktops, Drawers, & Motion Boards: The world's fastest-growing plant, Moso bamboo is a grass that grows as quickly as an inch an hour
• Eco Curve Desktops: Eco Curve desktops use 100% recycled MDF and have the lowest carbon footprint in the industry due to not using edgebanding, backer boards, adhesives, or solvents
• Rubberwood Desktops: Pará rubber trees produce 99% of the world's natural rubber latex. The rubber production lifespan of these trees is exhausted after about 25-30 years. Our rubberwood desktops give the trees a second life

Equal Opportunity Employer (EEO)

UPLIFT Desk believes in building an organization whose staff reflects the true diversity of our community. We hire, promote, and reward employees based on results and professional performance. UPLIFT Desk provides equal employment opportunities to all employees and applicants without regard to religion, sex, age, sexual orientation, gender identity, race, creed, color, national origin, alienage or citizenship status, marital status, partnership status, ancestry, disability, or veteran status.

To all recruitment agencies: We do not accept agency resumes. UPLIFT Desk is not responsible for any fees related to unsolicited resumes.