Fi Channel Marketing Director - Alliance Partners

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

Reporting to the VP of Financial Institutions Partner Channel Marketing, this Director-level position will drive strategic growth through collaborative partnerships with internal subject matter experts, channel leaders, and banking partners. The role focuses on expanding merchant opportunities, lead generation, and revenue growth while promoting our comprehensive merchant services portfolio. The ideal candidate will spearhead acquisition campaigns, orchestrate joint marketing initiatives, and identify new opportunities to enhance banker engagement and sales performance. We seek a dynamic, strategic, collaborative, and data-driven marketing leader to accelerate growth in this high-growth channel.

Responsibilities

• Partner and collaborate with external partners/vendors and internal cross functional teams including and not limited to Bank Partners, Sales, Operations, Product Marketing, Marketing Technology, Legal and other Marketing teams, to deliver best in class marketing campaigns

• Develop and implement go-to-market strategies, including targeting, segmentation, positioning, messaging, and marketing material creation

• Project manage the day-to-day activities associated with the successful development and execution of defined strategies and goals that drive sales and revenue growth for our partners and for our revenue organization

• Deploy and manage all marketing activities required for new product rollout, existing product feature/function updates, promotional programs, internal and external sales incentives, events/conferences monitoring and reporting of all marketing initiatives

• Develop integrated marketing campaigns that including new customer/merchant acquisition and work closely with retention marketing team to deepen merchant relationships through cross-sell and up-sell marketing efforts

• Help define, build, and manage scalable marketing programs to better connect our solution offerings with bank partner initiatives, and vertical specific market demands.

• Own campaign planning and launch coordination by developing efficient cross-functional processes, systems, and tools to guide projects from initial concept to execution

• Conceive and run experiments and other growth initiatives and campaigns in the FI channel

• Report financial and sales performance growth including detail on portfolio impacts and initiatives focused on enhancing or reducing those impacts

• Manage and track budgetary requirements for all projects

• Maintain the channel marketing calendars and manage to pre-determined release dates of activities

Preferred Skills/Experience

• 6 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

• 5+ years or more of marketing campaign planning, implantation and tracking, project management skills preferably in the Financial Industry

• Previously history of working in a high-performing marketing team

• Exceptional organizational skills and ability to handle multiple projects at the same time

• A strong track record of executing effective product launches and growth marketing campaigns across multiple product lines and channels.

• A proven ability to influence and lead cross-functional teams to meet common goals and objectives.

• Goal oriented, creative, highly collaborative, and a comfort working closely with a variety of different functions to achieve your goals.

• An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives

• A strong focus and aptitude for metrics and driving revenue growth within the channel

• Preferably experience with Salesforce reporting and an understanding of how marketing cloud works and/or experience with other CRM, CMS and marketing tools.

• Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all stakeholders.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,095.00 - $130,700.00 - $143,770.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.