Valley Strong Credit Union
Field Marketer Ii - Solano County - Fairfield
LOCATION
Solano Market Area
QUALIFICATIONS
Bachelor's degree required or 8 years of experience in marketing; 5 years of experience in field marketing activities; strong leadership skills and familiarity with branding, go-to-market strategies, and product marketing; financial services experience is a plus.
RESPONSIBILITIES
Implement and manage field marketing activities to increase new members, improve cross-selling, and deepen existing member relationships; define and execute a comprehensive marketing plan; leverage data to identify market opportunities; engage with community activities; partner with business development and sales teams.
INDUSTRY
Financial Services
SHORT DESCRIPTION
The Solano Field Marketer will oversee field marketing efforts to enhance member acquisition and retention while ensuring alignment with strategic marketing goals.
Our Core Values
The credit union is a values-driven organization. Our Core Values are at the center of everything we do and are the driving force behind our mission: We help people and communities prosper.
1. Everyone Counts - We promote a diverse and fair workplace to better serve our Members, Team Members and Communities, fostering an environment of transparency, trust, and respect.
2. Innovate Boldly – We dream big, challenge the status quo, move with agility, and embrace data-driven decisions. We listen and continuously make the impossible possible.
3. Embrace the Fun! – We take joy in our work by welcoming kindness, integrity, and authenticity.
4. Own It – Valley Strong is ours to grow. We hold ourselves accountable to doing our best work every day and are empowered to do what’s right.
Position Summary
Department
Marketing
The Solano Field Marketer will implement and manage field marketing activities, in-market, to increase new members, improve cross-selling and deepen existing member relationships. This position will be responsible for creating a consistent approach to field marketing activities, overseeing the execution of field marketing responsibilities, to deliver results.
Essential Duties
-
For each market, the field marketing manager resides in the market and partners closely with the Market Leader to do the following:
- Define and coordinate execution of the comprehensive marketing plan according to an allocated budget and ensure resourcing prioritization to deliver the plan.
- Align the marketing plan for the respective market to Valley Strong’s 3-year strategic plan, prioritizing marketing activities that help drive the strategic imperatives for Valley Strong.
- Generate and maintain target market segmentation to understand the evolving demographics within the geographic footprint of the market.
- Leverage data and analytics to identify ‘market opportunities’ to further penetrate and grow market share across retail and business banking.
- Identify community activities where Valley Strong should maintain a presence to uphold and grow our branding and engage with our members and prospective members.
- Engage with the broader Marketing and Product teams to define ‘go-to-market’ strategies for branding and product initiatives.
- The Field Marketing team partners with business development and sales teams and assists these teams in identifying the relevant opportunities for growth and drives the marketing activities to promote our products and services to external audiences in support of business development activities.
- Performs other duties as assigned.
Supervisory Responsibilities
Supervisory Responsibilities
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education
Min/Preferred
Education Level
Description
Minimum
4 Year / Bachelor's Degree
And/or 8 years of experience in marketing is required for this position.
Experience
Minimum Years of Experience
Comments
5
The individual must be familiar with a variety of concepts, practices, and procedures in this field, and rely on experience and judgment to plan and accomplish goals.
To perform this job successfully, an individual must have experience in field marketing activities with strong leadership skills to coach and manage a team of managers. Experience with branding, go-to-market strategies, and product marketing.
Financial services experience, a plus.
Language Skills
Ability to read and comprehend instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to Members and other Team Members at the organization.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute dividends and interest.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written or oral form.
Physical Demands
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The Team Member occasionally must lift and/or move up to 10 pounds. Ability to stand for long periods of time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Other Skills and Abilities
Must be able to process transactions in an efficient manner. Must be able to communicate policies and procedures to Members in an easily understood and professional manner.
Must comply with all Bank Secrecy Act (BSA) and other Anti-Money Laundering (AML) laws and regulations, as they pertain to federal guidelines and internal policies and procedures.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, or working conditions.
The Solano Field Marketer will implement and manage field marketing activities, in-market, to increase new members, improve cross-selling and deepen existing member relationships. This position will be responsible for creating a consistent approach to field marketing activities, overseeing the execution of field marketing responsibilities, to deliver results.
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