Field Marketing Manager, Northeast

The Field Marketing Manager's (FMM) purpose is to ensure the successful planning & execution of marketing programs in their respective region to drive sales growth and market share improvement. The FMM is responsible for building and executing a regional marketing plan that supports the growth targets the company establishes.

The FMM works very closely with the bottling partners, Business Unit, Customer & Partnership Marketing, Brand Marketing, Sports Marketing, Music Marketing, Events and other functions at HQ to ensure the teams collaboratively work together and are in alignment on goals and brand standards. He/she is responsible for leveraging all national
marketing programs and for generating a plan that is relevant to the region. Examples include: new product launches, national trimester promotions, and sponsorships including but not limited to Supercross, NASCAR, Monster Jam, UFC, Bellator, Pro Bull Riding, X-Games and numerous concert sponsorships and prestige properties. He/she works with other marketing functions, bottling partners and Business Unit to develop, oversee and effectively communicate the marketing plan for the respective region.

The FMM reports into the Sr. Director of Field Marketing.

Essential Job Functions:

• Lead the communication of marketing initiatives to the Business Unit sales team and bottling partners. Ensure BUSVP, Directors, Commercialization, and Consumer Engagement Team sampling execution follow brand strategy on designed programs.
• Develop, communicate, and ensure the execution of the regional promotional plan for the respective region, including national and regional strategies for events, NPD, and efforts to help drive all profit, volume and market share objectives.
• Leverage all national marketing programs that relevant in the region to their fullest extent. Examples include: new product launches, national trimester promotions, regional promotions (including but not limited to Supercross, NASCAR, MMA, Pro Bull Riding, ESPN X-Games), and tour and event sponsorships.
• Evaluate and manage local sponsorship agreements.
• Plan, communicate and execute against event activation plans and hospitality.
• Work with to develop and implement sales incentive programs, training materials, regional activation, and support for market blitzes and other sales/trade events within respective region.
• Establish relationships with our Marketing Operations, Sales Operations, Music, Sports, and Brand Marketing departments, as well as and other functions at HQ to ensure the development of required sales tools and programs.
• Track and manage a budget, along with working to obtain co-op commitment (“Local Marketing Fund”) to support the regional marketing plan.
• Actively participate in conference calls and quarterly meetings with Field, Customer and Partnership Marketing, facilitating communication & sharing of best practices.
• Audit POS order activity to ensure execution accountability.
• Additional duties as assigned.

Position Requirements:

• The ideal candidate will have at least 5 years Marketing and Sales experience in beverage/packaged good industry.
• Strong communication skills.
• The ability to create and execute a comprehensive marketing plan.
• Must have a strong sense of urgency.
• Must be detail oriented with strong time and project management skills.
• Must be a collaborative team player.
• Must be decisive and enforce brand standards.
• Ability to travel 50% of the time.
• Candidate should possess a bachelor’s degree in business or marketing.
• Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media.

Base Pay Range: USD $68,000.00 - USD $99,535.00 (+)