Field Marketing Specialist

Fenner Dunlop is searching for an enthusiastic Field Marketing Specialist to join our Corporate Marketing team in Pittsburgh, PA. Reporting to the Senior VP of Sales and Marketing, this role will be an essential part of strengthening our brand presence, driving engagement, and supporting sales efforts through strategic marketing initiatives in the field.

Fenner Dunlop, a Michelin Group company, designs and manufactures the widest range of bulk material handling conveyor belts in the world. We strive to be the premier provider of the safest and most reliable conveyor belting and services to a variety of heavy industrial markets such as coal mining, hard rock mining, sand, gravel, wood handling, power generation, pulp and paper. Fenner Dunlop provides North American made belting, manufactured at our facilities located throughout the United States and Canada. For over 150 years, Fenner Dunlop has researched, designed, developed, manufactured, and tested its conveyor belting products, supporting nearly any type of conveyor application, and providing the right solutions to protect conveyor system investments in the harshest conveying environments.

What You'll Do

Field Marketing Plan Development

• Work with the Marketing Manager and the SVP of Sales and Marketing to formulate strategic marketing plans tailored to end users and channel partners, particularly focusing on the industrial market.
• Oversee the rollout of marketing strategies across various channels to ensure end-user share gain ensuring each plan aligns with Fenner Dunlop’s business objectives.
• Continuously refine and adjust plans based on performance metrics and feedback to maximize effectiveness and ROI.
• Assist in the allocation and management of marketing resources, including budget, time, and personnel, to support channel initiatives efficiently.

End User Marketing and Campaign Management

• Collaborate in the development of comprehensive marketing campaigns aimed at promoting Fenner Dunlop’s products to end users (either through direct contact or through distribution channels)
• Manage the rollout of marketing campaigns, coordinating efforts between Fenner Dunlop Account Managers and/or FDA distributors.
• Analyze the outcomes of marketing campaigns, providing detailed reports on their success and areas for improvement.

Distributor Marketing Support and Relationship Management

• Facilitate the onboarding process for new distributors, ensuring they understand Fenner Dunlop’s marketing expectations and have the resources they need.
• Maintain regular communication with distributors through meetings, calls, and visits to foster strong, ongoing relationships.
• Establish channels for distributors to provide feedback on marketing initiatives and use this feedback to enhance future efforts.
• Collaborate with distributors on co-branded marketing campaigns and promotions to drive mutual success.
• Create and curate marketing materials, including brochures, presentations, and digital content, tailored for use by distributors.
• Supply distributors with marketing materials, training, and support to help them effectively promote company products.
• Address and resolve any issues or concerns distributors may have regarding marketing activities or resources.
• Serve as the primary liaison between distributors and Fenner Dunlop’s marketing team, ensuring clear and efficient communication.
• Provide guidance to distributors on marketing strategies and best practices, helping them to align with Fenner Dunlop’s goals.
• Keep distributors informed about new marketing initiatives, product launches, and company updates.
• Develop unique marketing programs tailored to individual distributors’ needs and market conditions.
• Ensure that distributor marketing efforts are aligned with Fenner Dunlop’s overall strategic objectives and performance metrics.
• Work with distributors to enhance their marketing performance, providing tools and strategies to improve results.

Event Planning, Coordination, and Execution

• Lead the planning and organization of regional trade shows and other channel events (training, road shows, lunch and learns, etc.) from initial concept to execution, ensuring alignment with marketing objectives.
• Develop and execute promotional strategies to drive attendance and engagement at smaller regional Trade Shows and channel events.
• Coordinate (with sales team )post-event follow-up activities, including feedback collection, lead nurturing, and performance assessment.
• Evaluate the success of events, providing detailed reports and insights to inform future event planning
• Support national/international annual trade shows and conferences (planning, participation and follow-up) as needed

Partnering for Performance

• Assist in the design and enhancement of the P4P program, focusing on integrating robust marketing components.
• Support the rollout of the P4P program to distributors, including training on program specifics and marketing strategies.
• Monitor and report on the effectiveness of P4P marketing elements, suggesting improvements as needed.

Content Creation and Management

• Develop compelling content that resonates with target audiences in the channel and end-user markets.
• Create diverse types of content, including written articles, videos, infographics, and social media posts, to support various marketing initiatives.
• Tailor content to address the unique needs and interests of different market segments and geographical areas.
• Regularly update content on distributor portals and other marketing platforms to keep information current and relevant.
• Ensure marketing platforms are optimized for user experience and accessibility, facilitating easy access to resources for distributors.
• Monitor and analyze engagement metrics on marketing platforms to assess content performance and inform future content strategy.

Reporting and Documentation

• Prepare detailed reports on marketing activities, highlighting successes, challenges, and opportunities for improvement.
• Track and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives.
• Provide actionable insights and recommendations based on data analysis to optimize marketing efforts.
• Maintain precise and comprehensive records of all marketing activities, including campaign details, budgets, and partner interactions.
• Keep detailed records of marketing expenditures, ensuring transparency and accountability in budget management.
• Archive past marketing materials and documents for future reference and compliance purposes.

Market Research and Analysis

• Conduct thorough research to stay updated on industry trends, emerging technologies, and market dynamics.
• Regularly monitor competitors’ activities, including their marketing strategies and product launches, to identify potential threats and opportunities.
• Analyze market data to uncover new opportunities for growth and differentiation in various end-user markets.
• Assess the performance of marketing campaigns, using data analytics to measure success and identify areas for improvement.
• Gather and analyze customer feedback and behavior to inform marketing strategies and enhance customer engagement.
• Provide strategic recommendations based on market research and performance analysis to guide future marketing efforts.

Cross-Functional Collaboration

• Work closely with the sales team to ensure marketing strategies and campaigns are aligned with sales goals and objectives.
• Collaborate with other departments, such as product development and customer service, to integrate marketing efforts with overall company operations.
• Promote seamless execution of channel strategies across all internal teams, fostering a unified approach to achieving business goals.
• Provide additional support to other marketing functions as needed, such as content creation, social media management, and public relations.
• Assist in resolving any issues that arise in the execution of marketing strategies, ensuring smooth and effective operations.
• Engage in continuous learning and improvement activities to enhance personal skills and contribute to the overall effectiveness of the marketing team.

Additional Responsibilities

• Travel to customer/distributor sites as required including overnight travel up to 50% nationally and internationally.
• Maintains flexibility with working hours/schedule as necessary to meet the needs of the position.
• Professional behavior is required during working hours, while on customer/distributor sites, and while traveling for Fenner Dunlop business.
• Works safely at all times, and ensures that those around you do the same, both internally and externally, ensuring a strong safety culture.
• Performs all other duties as assigned by management.

What You'll Need

• Bachelor’s degree in Marketing, Sales, Business Administration, or related field, with 2-5 years of experience in the belting industry or a related industrial/engineered products sector. Equivalent education and experience will be considered.
• Proven ability to develop and execute field marketing strategies, support sales teams, and drive customer acquisition through trade shows, events, and B2B marketing.
• Skilled in creating compelling marketing collateral, leveraging digital marketing (email, social media, content), and utilizing lead generation tactics and CRM tools to track performance.
• Strong interpersonal, networking, and communication skills to engage customers, partners, and internal teams effectively.
• Ability to track, analyze, and optimize campaign performance while proactively solving challenges.
• Comfortable in a fast-paced environment with shifting priorities and willing to travel for trade shows, customer meetings, and industry events.

What We Offer

• Medical, Dental, and Vision insurance available on your first day
• Medical Travel Reimbursement for critical healthcare travel over 100 miles from home
• Company Paid Life Insurance
• Competitive Paid Time Off & Company Holidays
• 401k Retirement Savings Plan with a dollar-for-dollar match up to 6% of your salary
• Extensive Paid Parental Leave in the event of a birth or adoption
• Opportunities to purchase Michelin Stock at a discounted rate
• Michelin Tire Rebates
• Employee Assistance Program that provides health, financial, and legal counseling among other resources

Interested in more details on our comprehensive employee benefits package? Just ask!