Ford Dealership Digital Content & Marketing Manager

Full Time • Clinton Township, MI, United States of America

48,973 - 63,408 (Yearly) Added 2 days, 14 hours ago

Summary

LOCATION

Clinton Township, MI (ON-SITE, 40 hours a week)

QUALIFICATIONS

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field required; proficiency in social media platforms, Microsoft Office, Adobe Photoshop, and web design (HTML knowledge preferred); excellent communication and organizational skills.

RESPONSIBILITIES

Manage website content and functionality, create and implement print and digital marketing materials, oversee social media accounts, produce monthly newsletters, monitor digital advertising, and analyze performance metrics.

INDUSTRY

Automotive

SHORT DESCRIPTION

The Digital Content & Marketing Manager will handle day-to-day digital communications and marketing strategies for Dorian Ford, focusing on enhancing online presence and vehicle sales.

Mike Dorian Ford in Clinton Township, MI

The Dorian Ford Team is seeking an outgoing and enthusiastic individual to fill the role of the Digital Content & Marketing Manager position. The Digital Content Manager will manage day-to-day digital communications which include, but are not limited to, managing website and social networks, brainstorming and implementing new digital marketing strategies, and assisting in the implementation of digital marketing tactics to sell and service vehicles. This is a 40 hour a week position, ON-SITE.

Major Duties and Responsibilities

Continuous updates of website content, design, and functionality
Create, implement, and manage print and digital content
Manage social media accounts
Create, format and distribute dealership monthly newsletter
Monitor and implement digital advertising techniques as well as be able to analyze analytics
Ability to communicate with third-party vendors

Position Requirements

Availability:

Available to work Monday through Friday (flexible hours)
Available to work the occasional Saturday to assist with events

Education:

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field is required.

Knowledge:

Understanding of common Social Media platforms including: Facebook, Instagram, TikTok, X, Google+, LinkedIn, etc.
Proficient skills in Microsoft Office (Excel, Word, PowerPoint, Outlook)
Sound understanding of Adobe Photoshop required
Understanding of web design with some HTML knowledge
(Preferred) Understanding of and experience with Search Engine Marketing and Search Engine Optimization
(Preferred) proficiency in HTML

Other:

Ability to communicate with coworkers in a professional manner
Positive attitude
Well organized and able to multi-task
Strategic thinking with the ability to come up with new and creative solutions
Willingness to learn
Ability to work alone or as part of a team
(Preferred) Automotive industry experience

What We Offer

Medical & Dental
401K Plan
Paid time off and vacation
Employment vehicle purchase plans
Discounts on Parts & Service
Family owned and operated business
Hourly wage

Application Procedures

To apply, please submit a cover letter, resume, and list of references. For more information about this position, please contact: Carolyn Dorian by e-mail at cdorian@dorianford.com

*This is a brief description of the Digital Content & Marketing Assistant position. Dorian Ford retains the sole discretion to change the duties of this position at any time.*

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