Fractional Marketing Manager

Work is Sweet!

'Quality without Compromise' is not just a motto at See's Candies. It is the most important ingredient in our recipe for success. See's Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service.

See's is a leader in the confectionary industry with over 250 retail shops across the USA. We are seeking friendly, enthusiastic individuals who are passionate about providing great customer service. Job Description Summary: To effectively strategize, create, execute and manage a broad range of marketing, promotion, and advertising programs for retail and wholesale businesses. Leverage creative, strategic and analytical skills to solve seasonal and ongoing business challenges.

This is a temporary role to commence mid-October to April/May 2025.

The pay range for this position is expected to be between $117,040k - $146,300k annually; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. Job Description: Key Responsibilities:* Develop, manage and support integrated and omni-channel marketing campaigns. Responsible for execution, from planning stages through creative direction, and analysis. Includes, but not limited to: * E-mail marketing program * Traditional/print campaigns * Promotions and offers * Marketing collateral * Mall and shop location marketing * Retail marketing * Collaborate with retail, ecommerce, wholesale and merchandising partners to understand annual and seasonal business goals in support of planning compelling marketing programs. * Partner with Director of Marketing and channel owners to develop, execute and analyze promotions. Includes ownership of terms & conditions and communication of approved promotions to relevant departments. * Collaborate with marketing team to align strategies and ensure consistent customer experience across all marketing channels. * Own and manage email content strategy and content calendar. * Partner with Marketing Solutions Manager to build email campaigns relevant to determined customer journeys. * Collaborate with channel inventory managers to ensure product availability for planned marketing campaigns. * Partner with Marketing Associate to write effective creative briefs for internal creative team and external agencies. * Conduct creative reviews and provide approvals ensuring integrity of brand voice. * Strategize and develop target markets, segmentation and budgets for advertising activities. * Develop circulation strategies based on past sales/promotions, demographics and marketing and revenue goals. * Strategize and own customer and employee survey programs, including goal setting, content, execution and reporting. * Monitor the marketplace for industry best practices providing perspective on best-in-class email and traditional marketing opportunities. * Foster and maintain purposeful and influential relationships with senior leadership and internal partners including but not limited to creative, retail, shops, wholesale, e-commerce, digital marketing, merchandising and manufacturing. * Implement measures to ensure programs can be monitored for effectiveness. * Report on key performance indicators. * Protect and manage the See’s Brand at all times. * Directly manage Marketing Associate. * Performs special projects as assigned by management. * Responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness. * All See’s staff must be committed to the company’s core principles and workplace values, including diversity and inclusion.

Core Capabilities:* Relationship management: internal and external. * Strong communication skills * Project management: * Highly organized * Prioritizes and manages multiple and competing priorities * Effective and efficient time management * Prepare and assess success of programs against key Performance Indicators (KPIs). * Budget management. * Provide quality assurance (QA).

Minimum Qualifications:* Seven to ten years of marketing and advertising experience with a multi-channel retailer, preferably with annual sales in excess of $500M. * Retail experience preferred. * Relevant print media buying/planning, event and retailer marketing experience. * Strong analytic and problem-solving skills, detail-oriented mind-set and ability to manage multiple projects and priorities. * Self-starter who takes initiative with strong planning and project management skills. * Proven ability to work under tight deadlines and adapt to shifting priorities. * Strong interpersonal skills. * Experience managing and negotiating with partners/vendors. * Experience with Salesforce Marketing Cloud, Google Analytics and Survey Monkey preferred. * Proven ability to run successful campaigns with little supervision. * Exceptional verbal, written and presentation skills * Bachelor’s degree in Marketing, Communication or related field; equivalent related work experience may be considered in lieu of degree. * Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner.

See's is an EOE

See’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00).