Franchise Development Manager
LOCATION
Remote with significant travel required (approximately 50%)
QUALIFICATIONS
Advanced degree or equivalent training in business, sales, or marketing; 2+ years of experience in franchise sales or business development; proven sales success; technical proficiency in Microsoft Office and CRM systems; and excellent communication and organizational skills.
RESPONSIBILITIES
Identify and engage potential franchisee candidates, guide them through the sales process, analyze candidate qualifications, coordinate Discovery Days, maintain candidate relationships, collaborate with internal teams, and track sales metrics.
INDUSTRY
Franchise and Automotive Services
SHORT DESCRIPTION
Seeking a Franchise Development Manager to expand Tommy's Express Car Wash brand by recruiting and guiding franchisee candidates through a seamless sales process, while developing strategies to attract qualified candidates.
Tommy’s is looking for a Franchise Development Manager to play a critical role in expanding the Tommy’s Express Car Wash brand by identifying, recruiting, and guiding new franchisee candidates through the sales process. This individual will develop and execute strategies to attract qualified candidates, build strong relationships, and ensure a seamless and professional experience throughout the franchise development journey.
What can Tommy's offer you?
- Base pay and eligibility for commission-based bonus program
- Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
- 401k match and complimentary financial planning services
- Paid time off and paid holidays
- Opportunity for continued education and tuition assistance
- Valuable learning and development program
- Significant ability to grow internally for motivated and strong performing team members
- Fun, energetic, family-oriented work culture with an emphasis on team member morale
- Growing nationwide brand / presence
Position Responsibilities:
- Proactively source and identify potential franchisee candidates through marketing campaigns, networking, and other outreach strategies
- Travel to tradeshows or meetings with prospective franchisees to network about franchise opportunities and build relationships
- Build a strong pipeline of prospective franchisees to support the company’s growth objectives
- Evaluate candidate qualifications, financial readiness, and alignment with Tommy's Express brand values and goals
- Guide franchise candidates through every step of the sales process, from initial inquiry to franchise agreement signing
- Conduct qualification calls, presentations, and in-depth discussions about Tommy’s Express, including unit economics, marketing, operations, and support
- Deliver the Franchise Disclosure Document (FDD) and ensure candidates fully understand its contents
- Coordinate key meetings such as Discovery Days, ensuring all logistics and agendas align with company standards
- Coordinate with the legal team to achieve the full execution of franchise agreements
- Develop and maintain strong relationships with potential franchisees to build trust and confidence in the brand
- Act as a trusted advisor, addressing candidate questions and concerns promptly and professionally
- Foster a positive candidate experience by providing clear communication and timely updates throughout the process
- Work closely with internal teams (real estate, marketing, project management, and legal) to ensure a smooth transition from candidate to franchise partner
- Track and report on lead progress, conversion rates, and sales metrics to meet company goals
- Provide insights and feedback to improve the franchise sales process and recruitment strategies
- Other duties as assigned; duties and responsibilities may change at any time with or without notice.
Position Qualifications & Candidate Attributes:
- Advanced degree or equivalent formal training/certifications and experience required in business, sales, marketing, or a related field
- 2+ years of experience in franchise sales, business development, or a similar role.
- Proven ability to meet or exceed sales targets
- Technical savvy and proficient in Microsoft Office and CRM systems
- Excellent written and oral communication skills, including negotiation and relationship-building
- Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
- Strong organizational and time management skills; ability to multitask and prioritize workload
- Highly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisions
- High level of integrity and dependability with a strong sense of urgency and results-orientation
- Views customer care as high priority; exhibits a positive can-do attitude
- Displays a strong initiative and drive to identify gaps and fill them
- Preferred qualifications include knowledge of franchise operations, experience in the car wash industry, working with mulit-unit franchise systems, and familiarity with FDDs and franchise agreements.
Work Environment and Physical Demands
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment, operates primarily indoors, and will be expected to travel ~50%.
To successfully perform the essential functions of this job, team member must be able to:
- Work and commute in all weather conditions
- Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
- Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
- Work in a fast-paced environment where they will often be multitasking
- Move about inside the office to access standard office equipment
- Constantly operate a computer and other office productivity machinery such as keyboard, copy machine and printer
- Remain in a stationary position 50%+ of the time, alternating between sitting and standing
- Ability to move and lift up to 30 pounds
- Drive between company locations and/or vendors or suppliers as needed while on job
Overview of Tommy’s Family of Companies:
Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.
Tommy’s Express Operations consists of eleven Tommy’s Express car wash locations in the following states, Michigan (8), Ohio (1), Florida (1), Texas (1). This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year.
Tommy Car Wash Systems (“TCWS”) is the power behind our Tommy’s Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy’s Express and Tommy Car Wash Systems make up the Tommy’s Corporate brand, headquartered in Holland, MI.
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