Free People Email Marketing Associate

Full Time • Philadelphia, PA, United States of America

49,888 - 63,170 (Yearly) Added 1 month, 3 weeks ago

Summary

LOCATION

Free People Digital Team, part of URBN.

QUALIFICATIONS

Bachelor's degree in Marketing or related field, 2-3 years of marketing experience, preferred experience in email campaign execution and knowledge of Salesforce or other ESPs. Knowledge of HTML is a plus.

RESPONSIBILITIES

Manage and execute email campaigns, ensure timely delivery, perform audience segmentation, maintain email performance reporting, and collaborate with various teams within the organization.

INDUSTRY

Retail and E-commerce

SHORT DESCRIPTION

The Digital Marketing Associate at Free People will play a vital role in executing and growing the email marketing program, targeting over 2 million customers.

Role Summary:

Free People is looking for a motivated Digital Marketing Associate. The ideal candidate is proactive and detail-oriented and will play a key role in the execution and growth of our email program. The Associate is responsible for managing and executing email campaigns to more than 2 million customers across multiple business units and initiatives. This role sits within the Free People Digital Team, a cross-functional group that manages Free People’s direct to consumer business and includes Analytics, Consumer Insights, Content, Marketing and UX. Our integrated team structure and culture of professional development will provide opportunities for team-oriented individuals wanting to pursue a career in email and digital marketing.

Role Responsibilities:

Set up, QA, and deploy marketing & trigger email campaigns for the brand
Manage multiple email calendars, liaise with other marketing planning calendars
Communication lead for Merchandising, Graphic Design, Brand and URBN IT teams to ensure timely delivery of all email campaigns daily
Execute audience segmentation within marketing and trigger funnels
Identify and proactively triage issues within the ESP; lead trouble-shooting communication with external and internal partners
Maintain email performance reporting; evaluate performance and optimize strategy
Contribute to weekly and monthly channel performance deliverables
Attend relevant meetings to understand business needs

Role Qualifications:

Knowledge, Skills and Abilities:

A curiosity about email and digital marketing
Effective time and project management, and organization skills
Proven ability to balance multiple projects and priorities at once
Ability to quickly adapt to last minute business needs
Excellent attention to detail and quality assurance capabilities
Clear communication style
Ability to collaborate and build relationships across different groups
Ability to prioritize responsibilities
Demonstrated experience with marketing performance data
Strong knowledge of Word, Excel and PowerPoint
Ability to learn new concepts and software applications quickly
Positive attitude, passion for the Free People brand

Education and Experience

Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field
2-3 years of experience in marketing
Salesforce or other ESP experience preferred
Prior experience in executing email campaigns preferred
Knowledge of HTML a plus
E-commerce experience and interest in retail preferred

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The Perks:

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement:

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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