Global Brand Lead, Director

Full Time • Boston, MA, United States of America

169,400 - 266,200 (Yearly) Added 12 hours, 9 minutes ago

Summary

LOCATION

Boston, MA (Hybrid)

QUALIFICATIONS

University degree in marketing/business or life sciences; advanced degree preferred, 8+ years of experience, particularly in a therapeutic area or rare disease. Excellent communication and influencing skills required. Approximately 25% travel expected.

RESPONSIBILITIES

Oversee the lifecycle of a product/brand, lead the IgAN indication in the CD-38 program, maximize asset value, manage cross-functional teams, gather user requirements, develop strategies for product appeal, monitor performance, and lead various marketing activities including digital, channel, and technical marketing.

INDUSTRY

Pharmaceuticals

SHORT DESCRIPTION

Seeking a Director of Product/Brand Marketing to oversee product lifecycle and develop global commercialization strategies, ensuring alignment with market needs and business objectives.

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Job Description

About the role:

The Product/Brand Marketing, Director oversees the lifecycle of a product or product line, from gathering user requirements to developing enhancements and strategies to maximize product appeal. You will contribute to Takeda's mission by ensuring that products meet market needs and achieve business objectives.

You will report to The Global Commercial Lead

How you will contribute:

Lead the IgAN indication of our promising pipeline CD-38 program in development in multiple indications
Maximize the value of the asset in IgAN by shaping the development of the global commercialization strategy
Lead a fully integrated cross-functional team and work in close partnership with regions and key countries to develop the optimized cross-functional global launch plan
Lead a fully integrated cross-functional team and work in close partnership with regions and key countries to develop the optimized cross-functional global launch plan
Gather user requirements and design products or develop enhancements Develop product packaging, samples, and prototypes
Research and develop strategies to maximize product/brand appeal to target customers
Monitor product performance and direct product and/or marketing adjustments
Lead channel marketing activities, including trade, channel, and category management
Oversee digital/internet marketing activities, including e-commerce, SEO, social media marketing, and web content curation
Lead direct marketing activities via telephone, email, digital, and/or mobile communications
Manage technical marketing activities, including those required for medical and high-tech products
Lead project teams to achieve milestones and objectives
University degree in marketing/business or life sciences; advanced degree 8 or more years of experience; specific experience in therapeutic area or rare disease is a plus
Excellent communication/influencing skills

Minimum Requirements/Qualifications:

University degree in marketing/business or life sciences; advanced degree
8 or more years of experience; specific experience in therapeutic area or rare disease is a plus
Excellent communication/influencing skills
Requires approximately 25% travel, including overnight and international travel to other Takeda sites and meetings with external partners.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

#LI-Hybrid

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

169,400.00 - 266,200.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.