Global Field Marketing Director - Seattle
LOCATION
Hybrid, based in Seattle
QUALIFICATIONS
10+ years of marketing experience, with at least 5 years in field marketing in a SaaS B2B technology environment. Proven leadership in managing teams across geographies, strong analytical skills, expertise in integrated campaigns and ABM strategies, and proficiency with Marketo and Salesforce. Bachelor's degree in Marketing, Business, or related field (MBA preferred).
RESPONSIBILITIES
Develop and execute a global field marketing strategy, design localized campaigns, support sales enablement, lead event management, build and manage a high-performing marketing team, and track key performance indicators for field marketing programs. Collaborate cross-functionally with various teams to align strategy globally.
INDUSTRY
Technology (SaaS)
SHORT DESCRIPTION
Seeking a strategic Global Field Marketing Director to lead marketing efforts across multiple regions and enhance brand visibility, drive demand, and support sales teams.
Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 20,000+ customers (and growing) to make authentic, human connections.
Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.
Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.
About the Role:
This is a hybrid role based in Seattle.
Responsibilities:
- Global Field Marketing Strategy:
- Develop and execute a cohesive global field marketing strategy tailored to regional nuances and aligned with corporate objectives. Partner with regional sales leaders to ensure field marketing efforts drive pipeline, revenue, and market penetration.
- Regional Campaign Development:
- Design and oversee the execution of localized global campaigns, events, and programs across EMEA, NA, LATAM, and APAC.
- Align programs with regional buyer personas, industry trends, and competitive landscapes.
- Sales Enablement & Alignment:
- Work closely with sales teams to develop marketing strategies that support account-based marketing (ABM), lead generation, and pipeline acceleration.
- Provide ongoing sales enablement, access to content, and training.
- Event Management:
- Lead strategy and execution for in-person and virtual events, including trade shows, roadshows, webinars, and partner events.
- Maximize event ROI through pre-event promotion, on-site engagement, and post-event follow-up.
- Team Leadership:
- Build and manage a high-performing team of regional field marketers.
- Foster a collaborative, innovative, and results-oriented team culture.
- Data-Driven Insights:
- Establish and track key performance indicators (KPIs) for field marketing programs.
- Use data insights to continuously optimize campaigns and justify marketing investments.
- Cross-Functional Collaboration:
- Partner with Demand Generation, Product Marketing, Partner Marketing, and Brand/Content teams to align messaging and strategy globally.
- Manage relationships with external agencies, vendors, and industry partners.
Key Qualifications:
- Experience:
- 10+ years of marketing experience, with at least 5 years in field marketing, ideally in a global or regional capacity.
- Proven experience in a SaaS, B2B technology environment.
- Leadership:
- Demonstrated success in managing and developing teams across geographies.
- Strong ability to influence and lead cross-functional stakeholders.
- Skills:
- Expertise in planning and executing integrated campaigns and ABM strategies.
- Proficiency with marketing automation tool, Marketo and CRM platform, Salesforce.
- Strong analytical skills with the ability to measure, report, and optimize marketing performance.
- Global Perspective:
- Deep understanding of cultural, business, and regulatory differences across EMEA, NA, LATAM, and APAC.
- Experience localizing campaigns for diverse audiences
- Education:
- Bachelor's degree in Marketing, Business, or related field (MBA preferred).
- Attributes:
- Exceptional communication and organizational skills.
- Results-oriented mindset with a passion for developing talent, innovation and creativity.
Let’s grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.
We’re creating a place where great people trust one another and thrive together.
People flourish at Aircall and now is the time to be part of the team and the journey we’re on.
Why join us?
Key moment to join Aircall in terms of growth and opportunities
- ️ Our people matter, work-life balance is important at Aircall
- ️ Wellness, internet, and childcare reimbursements
DE&I Statement:
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
Want to know more about candidate privacy? Find our Candidate Privacy Notice here.
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