Global Marketing Director

Global Marketing Director

About the Role

As the Global Marketing Director, you will be responsible for developing and executing global marketing strategies that drive revenue growth and brand awareness for our Product Led, SaaS Enterprise B2B (AI driven) business. You will collaborate closely with cross-functional teams to ensure alignment and maximize marketing impact.

Reporting Line: Chief Executive Officer

Location: Atlanta, GA, USA (Remote)

Key Responsibilities

Strategy Development and Execution

• Develop and execute global marketing strategies that align with the company's overall business objectives, including revenue growth, market expansion, and brand positioning within a Product Led Growth environment.
• Conduct market research and competitive analysis to identify target markets and opportunities.
• Develop and implement go-to-market strategies for new product launches and market expansions, including messaging, positioning, and channel strategies.

Demand Generation

• Lead demand generation initiatives across all marketing channels, including content marketing, email marketing, social media, public relations, and events.
• Develop and execute targeted content strategies to attract and engage the target audience.
• Optimize lead generation campaigns and nurture leads through the sales funnel.
• Measure and analyze marketing performance to optimize campaigns and improve ROI.

Brand Management

• Develop and maintain a strong and consistent brand identity across all touchpoints, and lead a rebranding for company and new product.
• Oversee the development of brand guidelines and ensure adherence to brand standards.
• Manage brand partnerships and sponsorships.
• Monitor brand reputation and address any negative feedback.

Team Leadership and Management

• Build, manage, and develop a high-performing global marketing team.
• Provide leadership, mentorship, and coaching to team members.
• Set performance expectations and goals for the team.
• Manage the marketing budget and allocate resources effectively.

Analytics and Measurement

• Establish key performance indicators (KPIs) to measure marketing success.
• Track and analyze marketing performance metrics, including website traffic, lead generation, conversion rates, and ROI.
• Use data-driven insights to optimize marketing campaigns and improve results.

Qualifications and Skills

• Bachelor's degree in marketing, business administration, or related field.
• 10+ years of experience in B2B marketing, preferably in a Product Led, SaaS or technology company. With Revenue between 10M-60M ARR approx
• Proven track record of developing and executing successful global product led marketing strategies.
• Strong understanding of digital marketing channels and technologies (Hubspot and Salesloft etc)
• Experience in guiding a marketing operations team to measure results
• Excellent leadership and interpersonal skills but must like to roll up the sleeves
• Have had experience of a Saas product launch and company rebranding
• Ability to work effectively in a fast-paced, collaborative environment.
• Strong analytical and problem-solving skills.
• A hunger for company growth

About us:

Compliance & Risks is the leading provider of market access and product compliance SaaS solutions and is recognized as the leading end-to-end global product compliance solution provider across the technology, consumer goods and retail, industrial goods and life sciences sectors. The company’s market leading SaaS platform, C2P, enables uninterrupted market access for enterprises selling products globally by monitoring and managing key product requirements, regulations and standards in their chosen markets. The C2P platform provides the world’s most comprehensive database of legislative information, insights and actions, linked to product workflows, to help clients bring products to markets faster with lower risk and ensure ongoing compliance.

The company serves over 220+ global enterprise customers including: GE, Google, Nike, Amazon, Ikea, Bose, Tesla, Vaillant, Unisys, Samsung and Fujitsu.

We take pride in what we build

We are a product company. We understand the impact our product has on the world and for our company. We watch it iterate, evolve, grow. We can easily connect the code we write to the problems we are solving for companies who are trying to build and sell their products in the global market. Whether it’s a hoodie, a car or a laptop, we can see our code helping to get that product to the high street.

We take pride in how we build

Our self organising teams make the decisions in how they architect, implement and deliver the code that they write. We support the decisions they bring, and trust our teams to present the options that make most sense for the company, the team and for the growth of the individuals.

Company Highlights:

• 10-30% YoY revenue growth since 2017
• Established global offices
• Top private equity sponsorship from Luminate Capital Partners
• 100,000+ regulations and standards on the platform
• A market leading retention rate 87- 97%

We are a diverse team in Compliance & Risks and we are committed to building and promoting an inclusive place to work for everyone. We strive to attract and retain a diverse range of people into our organization. We aim to increase the diversity of our employee base by growing our diverse talent pipeline, including partnerships with organizations like Resilient Coders, Women who code, Women in Tech. We are committed to equality of opportunity for all employees, by promoting a work environment free from bullying, discrimination or harassment. Compliance & Risks is an equal opportunities employer.

Offers:

Base, plus Bonus, 401K, HealthCare, Company Training, Linked In Learning Licence, Fully remote role, 20 days PTO plus service days plus 10 holidays and 3 company half days.