Global Product Line Director - Rimfire Ammunition, Primer, Powder
LOCATION
Lewiston, Idaho
QUALIFICATIONS
Bachelor's degree or equivalent; MBA desirable, at least 10 years of product management experience, 7 years in people management, strong analytical skills, and proficiency in Word, Excel, PowerPoint, and sales analytics software.
RESPONSIBILITIES
Manage Rimfire, Primer, and Canister Powder product lines; develop business strategies and budgets; lead cross-functional teams; drive product roadmap planning; oversee product brief definitions; collaborate on product marketing plans; and maintain relationships with sales teams and key account buyers.
INDUSTRY
Consumer Goods
SHORT DESCRIPTION
The Global Product Line Director of Rimfire Ammunition, Primer, Powder leads strategy and product lifecycle management for rimfire ammunition, focusing on consumer needs and market opportunities.
- Direct management of Rimfire, Primer and Canister Powder product lines across all brands within The Kinetic Group.
- Assist in the development of multi-year category level business strategies and budgets that address brand, financial, resource and merchandising objectives. Makes appropriate recommendations to the Vice President, Product Management and R&D.
- Lead cross-functional Core Teams to develop and define product line strategies that are responsive to consumer needs and market opportunities
- Develop and recommend product line pricing strategies that meet company revenue and margin goals
- Lead multi-year Product Roadmap planning process for rimfire ammunition, primers and canister powder
- Oversee product brief definitions that prioritize product feature sets based on market research, target margin goals, extensive end-user feedback & competitive set evaluation
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Work closely with direct reports, product development, project management, brand marketing, sales and sourcing to develop/maintain a schedule for product lines to ensure on-time completion including:
- Weekly Core Team Meetings
- Strategy development meetings
- Team reviews
- Major milestone reviews
- Drive close collaboration with planning/operations teams on execution and commercialization of new products and management of product “end of life”
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Partner with the Product Marketing Director in the development and execution of product marketing plans including:
- Packaging
- Product positioning
- Product Merchandising
- Naming, branding and messaging
- In collaboration with the Brand Marketing team, represent the voice of the consumer to satisfy unmet market needs
- Forge productive relationships with key influencers in category segments via field visits, interviews, trade shows, and account visits
- Develop & maintain productive relationships with both domestic and international Vista channel sales teams and key account buyers
- Equip sales team, reps, distributors and dealers with the product information and tools they need to launch new products
- Responsible for on-time trade launch of all products in category including sales samples, sales meeting presentations, key account presentations, mass production etc.
- Make recommendations to the Vice President, Product Management and R& to refine, streamline, and continuously improve the product development/management process
- Minimum 7 years people management experience including guidance, mentoring and professional development of a product management team
- Minimum 10 years in product management in a related category with strong market knowledge and a demonstrated ability to conceptualize, track and deliver projects to budget goals
- Bachelor's degree or equivalent, MBA desirable*
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Possess a thorough business understanding including:
- demand creation
- data and market analytics
- supply chain planning
- financial modeling
- product development
- Strong leader with a honed ability to communicate clearly and persuasively, negotiate to successful outcomes
- Possess solid instincts in brand management and brand positioning
- CPG experience a plus
- Proficiency in Word, Excel, PowerPoint and sales analytics software
- Strong verbal and written communication skills with the ability to present effectively to all levels of the organization
- Ability to handle multiple priorities simultaneously
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