Go-To-Market Lead, Us Sports Marketing

• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Bachelor's degree
• Experience developing digital campaigns for O&O channels that have global scale
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• A proven track record of owning marketing strategies that directly impact business goals.

We're seeking an experienced sports marketing professional to join the US Sports Marketing team on Prime Video. Operate as a GM with an owner's mindset as you lead Go-To-Market and build 360-degree marketing plans for sports content on Prime Video. You'll work with cross-functional teams across Amazon (eg. creative, O&O, product, paid media, production, programming) to build and execute integrated marketing plans that help us reach & exceed revenue, viewership, and other business goals. Your work will be highly visible and impactful, ultimately being a key driver in reaching ambitious goals.

Role can be based out of Amazon's Culver City, Seattle, or New York offices

Key job responsibilities

• Own the go-to-market strategy and lead 360-degree marketing plans for live sports on Prime Video.
• Own the main levers of the business to drive revenue and growth
• Responsible for understanding and leveraging the full toolkit we have available to drive revenue and growth
• Own the partnership with the paid media team and influence our paid media strategy across all live sports properties.
• Partner with different Amazon creative teams (eg. Sports, Prime Video, Prime, central brand) to develop creative campaigns that inspire customers, engage fans, and drive growth of our service
• Build relationships and become a trusted partner with the external leagues/organizations we work with.
• Collaborate closely with finance and accounting teams to develop and launch strategic price promotions
• Influence product to ensure a best-in-class user experience, optimizing both revenue potential and customer satisfaction
• Dive deep into the nuances of marketing performance and viewership to uncover insights and learnings that will improve performance over time.

About the team
Prime Video has a vast selection of live and on demand sports content including Thursday Night Football, WNBA, New York Yankees, National Women’s Soccer League, and more. The Sports Marketing team is charged with creating world-class marketing campaigns to deliver this growing portfolio of live sports content to Amazon customers.

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Experience with creating GTM initiatives at scale
• Experience in Sports Marketing and a deep of understanding of the shifting live sports, sports media, streaming, and media industries.
• Experience with general management and growth of Pay-Per-View services

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.