Google Ads Manager

Job Overview:

As an agency, we seek a skilled and results-driven Google Ads Manager to oversee our clients’ paid search and Performance Max campaigns. The ideal candidate will have Google Certifications in Search, Display, and YouTube. This position is responsible for the ROI of all campaigns. Strong analytical skills will be needed to optimize the campaign performance. An understanding of Google's automation and Auto Apply recommendations is a must.

Key Responsibilities:

· Campaign Management:

Develop, implement, and manage Google Ads campaigns across various platforms (Search, Display, Shopping, Video).

Create Asset Groups and Audiences for optimal performance.

Understand the relevance of the Google Recommendations tab on the platform and the verbal recommendations coming from Your dedicated Google ads Expert before applying any changes

· Performance Analysis:

Monitor and analyze campaign performance metrics (CTR, CPC, conversion rate and Cost per/conversion) and provide insights for improvement.

Prepare regular performance reports and present findings to stakeholders.

· Budget Management:

Manage advertising budgets and allocate resources effectively to maximize ROI.

Conduct A/B testing for ad variations and landing pages to improve conversion rates.

· Strategy Development:

Collaborate with the marketing team to align PPC strategies with overall marketing objectives.

Stay updated on industry trends, competitor strategies, and best practices in paid search.

· Optimization:

Continuously optimize campaigns based on performance data and emerging trends.

Implement Audience strategies to re-engage potential customers.

· Collaboration:

Work closely with graphic designers and content creators to produce high-quality ad assets.

Coordinate with the SEO team to ensure a cohesive approach to driving traffic.

Qualifications:

· Experience:

5+ years of experience in managing Google Ads campaigns for a digital agency

Proven track record of driving successful PPC campaigns and achieving measurable results.

Experience with Google Analytics 4 (GA4) to analyze user behavior and campaign performance.

· Technical Skills:

Proficiency in understanding how Google Ads and Google Analytics, including GA4 and other PPC tools work together

Familiarity with conversion tracking and website analytics.

· Analytical Skills:

Strong analytical and problem-solving skills with attention to detail.

Ability to interpret data and make data-driven decisions.

· Communication Skills:

Excellent verbal and written communication skills.

Ability to present findings and strategies to non-technical stakeholders.

· Manadatory Certifications:

Google Ads certification - Search, Display and YouTube

Preferred Skills:

· Experience with other digital marketing channels (SEO, social media, email marketing).

· Knowledge of marketing automation tools.

Knowledge of SEO

· Understanding of e-commerce and online sales strategies.

Small Screen Producer is a full-service integrated digital media marketing agency located in Houston, Texas. We are staffed with the following departments: web development, video production, content marketing, lead generation, social media, SEO, graphic design and reputation management.

Our work environment is fun and casual. We are a self motivated team that really enjoys pushing the creative envelope. We live, eat and breath this stuff! We actually think what we do is fun!

We also have a bit of a "mad scientist" inside each of us. We really enjoy coming up with new tools and techniques to help our clients gain the upper hand in this competitive world of online marketing. We collectively have a great work ethic and strive to be the best for our customers. If we sound like a good fit, contact us

Job Type: Contract

Pay: $54,478.00 - $60,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Google Analytics: 3 years (Required)
• Google Ads: 1 year (Required)

License/Certification:

• Google ads Certifications in Search, Display, and YouTube. (Required)

Work Location: Remote