Google Ads Specialist

Position Overview

We are seeking a results-driven Google Ads Specialist who can deploy cutting-edge strategies to drive growth and expand our reach. The ideal candidate will have deep expertise in Google Ads, Performance Max (PMax) campaigns, and prospecting strategies, as well as a strong understanding of digital marketing dynamics. This role demands a data-savvy professional who can analyze and interpret traffic patterns, identify opportunities, and create impactful campaigns to boost performance.

Key Responsibilities

• Market Expansion: Develop and implement strategies to grow market reach through effective targeting and audience segmentation.
• Traffic Analysis: Analyze and manage branded vs. non-branded traffic to maximize conversions and ROI.
• PMax Campaign Management: Leverage Performance Max campaigns to deliver full-funnel results, focusing on both prospecting and retargeting.
• Prospecting Expertise: Design and execute advanced prospecting strategies to attract new customers and expand audience reach.
• Campaign Optimization: Continuously refine campaigns by testing ad creatives, audiences, and bidding strategies for peak performance.
• Data-Driven Insights: Use analytics tools to measure campaign effectiveness, identify trends, and provide actionable recommendations.
• Collaboration: Work closely with internal teams to align ad copy, visuals, and landing pages with marketing objectives.
• Performance Reporting: Deliver detailed reports on key metrics, campaign performance, and market trends.
• Innovation: Stay updated on industry trends, Google Ads updates, and new tools to maintain a competitive edge.

Qualifications

• Experience: Minimum 3-5 years of hands-on experience managing Google Ads campaigns, including PMax and prospecting strategies, ideally in the e-commerce space.
• Expertise: Deep understanding of Google Ads, Google Analytics, and Google Tag Manager.
• Traffic Management: Proven ability to optimize branded vs. non-branded traffic to drive targeted results.
• Technical Skills: Familiarity with audience segmentation, bidding strategies, and campaign scaling.
• Analytical Mindset: Exceptional analytical skills with the ability to interpret data and make informed decisions.
• Creativity: Strong ad copywriting skills and innovative thinking to craft compelling campaigns.
• Communication: Excellent written and verbal communication skills for cross-team collaboration and presenting insights.
• Adaptability: Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Job Type: Temporary

Pay: From $30.00 per hour

Schedule:

• 4 hour shift
• On call

Work Location: In person