Graphic Design & Digital Marketing Specialist

About Company:

About Company:

Blast Cleaning Technologies, Inc. (BCT) is proud to be the leader in shot blast innovation! We are dedicated to our customers, resulting in continuous company growth year over year.

Why Work at BCT?

Highly Competitive Pay and Benefit Plans: We recognize skill and dedication with superior compensation and benefits.

Engaged Leadership: You will love and know our CEO. Work with an ethical, hardworking, interactive leader who listens to employees at all levels.

Historic Location: Work in our over $2 million investment in upgrades and refurbishment at our historic West Allis location.

Comprehensive Benefits and 401K: We offer a full range of benefits.

PTO and Paid Holidays: Take advantage of our Flexible PTO plan and a competitive 10 paid U.S. holidays. We understand life happens, and we’re here to support you.

Casual Work Environment: Enjoy a casual dress code and friendly workplace.

Tuition Reimbursement: Invest in your future with our tuition reimbursement program.

Onsite HR and IT Department: We provide dedicated onsite HR and IT support to ensure our employees' needs are met.

Our core values are rooted in the visionary spirit of our CEO, Carl Panzenhagen, who began his career as a teenager working in a foundry. As an adult his extensive industry experience and dedication led him to create a company free from bureaucracy and grounded in ethical business practices. Guided by Carl’s leadership, a small team of five evolved into a self-sustaining manufacturing powerhouse. Today, BCT proudly stands 280 employees strong and celebrates the completion of our cutting-edge foundry, a testament to our relentless pursuit of excellence and innovation.

General Description

Under the direction of the Marketing Manager, the Graphic Design & Digital Marketing Specialist will be responsible for using their expertise in Adobe Creative Suite, social media management, SEO, and WordPress to create content for BCT’s website, social media pages, and amongst various other marketing materials. This role is ideal for a creative professional who thrives in a fast-paced environment and brings a positive, proactive approach to their work. The ideal candidate will have a strong eye for design, technical expertise in optimizing digital content, and the ability to manage a variety of design and marketing tasks with a go-getter attitude.

Essential Duties and Responsibilities

This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

• Graphic Design: Design visually compelling graphics, layouts, and promotional materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for web, social media, email campaigns, and other marketing materials.
• WordPress Management: Maintain and update website content on WordPress, ensuring it is visually appealing, functional, and up to date. Troubleshoot and resolve any issues related to website design or functionality.
• Social Media Management: Develop and implement social media strategies, create engaging posts, and monitor performance across all platforms to drive brand awareness and audience engagement.
• SEO & Content Optimization: Conduct keyword research, optimize website content, blog posts, and social media for SEO to improve search engine rankings and increase traffic.
• Writing & Content Creation: Create clear, engaging, and SEO-optimized content for blogs, web pages, social media, and newsletters.
• Presentation Creation: Create clear, concise, and visually engaging PowerPoint presentations that effectively communicate ideas and information.
• Brand Consistency: Ensure all designs, content, and communications align with brand guidelines, maintaining a consistent look and feel across all platforms.
• Analytics & Performance Tracking: Use analytics tools to track performance metrics, generate reports, and recommend improvements for ongoing digital marketing efforts.
• Helps drive and support BCT’s Culture and Core Values.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Skilled in Microsoft Office (Power Point, Word, Excel)
• Strong WordPress experience, including content management and website updates
• Deep understanding of SEO best practices and keyword research tools
• Excellent writing and editing skills; technical writing experience is a plus
• Experience managing social media platforms and creating engaging content
• Strong attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment
• Positive, self-motivated attitude with a “go-getter” mentality
• Bachelor’s degree in graphic design, Marketing, Communications, or a related field (preferred)