Graphic Designer
LOCATION
Omaha, NE
QUALIFICATIONS
Bachelor's degree in a related field or equivalent work experience, 1+ years of experience, proficiency in basic marketing skills, Microsoft Office Suite, and preferred knowledge in web design, social media management, Adobe programs, and graphic design principles.
RESPONSIBILITIES
Design and create visual marketing materials, collaborate with various departments for updates, maintain the company website and social media, manage branded products, complete ad hoc graphic design requests, and oversee the marketing booth calendar and materials for industry events.
INDUSTRY
Insurance
SHORT DESCRIPTION
Seeking a creative individual to design and update visual marketing materials while maintaining brand identity, collaborating with teams, and supporting the company's marketing initiatives.
As a member of the Berkshire Hathaway group of insurance companies, we offer outstanding opportunities for professionals interested in working with a successful company. We offer unparalleled financial strength, stability and “large company” benefits, in addition to an exciting, friendly, “small company” atmosphere.
Designs and creates compelling, professional visual designs with the ability to communicate and educate others, while maintaining the Company's brand identity. Work is on own or at the direction of others as appropriate. Designs will portray an innovative, creative message and demonstrate an understanding of design principles and current trends. Integrates design strategies with company goals, priorities, and current market conditions. Takes direction from written and spoken ideas and develops creative ideas. Implements continuous improvement to the overall design, look and feel.
What will you do?
- MARKETING MATERIALS: Updates and distributes marketing materials as directed. Adds any new or changed material to historical catalogue of materials in current use as well as those archived for audit, regulatory, and good company practices purposes.
- CROSS UNIT COMMUNICATION: May collaborate with Underwriting, Product Management, Pricing, and Business Analysts regarding product enhancements, recent successes, class highlights, coverage highlights, and any other pertinent information requiring communication to agents. Assembles and distributes all emails and marketing materials to home office staff and agents. Maintains and updates email addresses for accuracy of delivery. Follows the calendar to meet scheduling deadlines.
- CREATIVE: Designs and develops other materials at the direction of others or on own as appropriate, such as videos, webinars, training materials, internal communications, external publications, company history, materials needed for Company functions, etc. Helps create creative element for national marketing meeting and, at manager direction, creates presentations for manager meetings. Collaborates with Underwriting, Product Management, Pricing, Marketing, Executives, Human Resources, and business analysts to understand content and marketing direction.
- WEBSITE: Participates in the updates and maintenance of Company website. Creates social media posts and digital ads. Works to execute any changes by internal parties, including gathering and updating new content from various areas of the company. Updates information on the websites and obtains approval before publishing.
- BRANDED PRODUCTS: Communicates with merchandising vendors to find branded items for marketing professionals, agents, industry events, company events, etc. Selects items for consideration. Orders items as directed. Coordinates with merchandising vendor.
- AD HOC REQUESTS: May complete graphic design requests (logo use, ad hoc presentation documents, advertisement photos/graphics, software UI design, etc.) ensuring that brand standards are met. Maintains brand standard collateral (branding guide, style sheets) for entire organization and ensures the use of any brand logos, colors, formatting are consistently adhered to by both internal and external parties. Assists with development of any internal items that require branding, including skin designs for various internal company programs.
- MARKETING BOOTH: Maintain marketing booth calendar to be used for agency conventions, industry events, etc. including shipping and distributing company branded convention materials. Works with others to execute designs for pop-up displays, table dressing, and other branded items.
- OTHER: Performs related duties as situation dictates such as participating in special projects, etc.
Education
Bachelor's degree in related field or equivalent work experience.
Experience
One or more years work experience.
Required Knowledge
- Basic Marketing Skills
- Microsoft Office Suite
Preferred Knowledge
- Web Design experience
- Insurance industry and marketing techniques
- Social Media Management
- Experience in Adobe Programs (Illustrator, InDesign, Photoshop)
- Graphic design principles and experience
- Video Editing Experience
- Ability to create web documents & email using design software and code in HTML for delivery
Required Skills and Abilities
- Excellent oral and written communication
- Ability to think creatively and outside of the box
- Work well with multiple projects and changing deadlines
- Be able to prioritize efficiently while communicating priority levels to parties involved
- Proofreading
- Learn quickly
- Work independently
- Work well with others
- Respond well to demands on time and resource
- Maintain confidentiality
- Organize time and resources and handle multiple high priorities
- Work with detail with accuracy
- Constantly looking for the newest trends and keeping up-to-date on design
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