160 over 90

Group Creative Director

Full Time • New York, NY, United States of America

180,000 - 240,000 (Yearly) Added 1 month ago

Summary

LOCATION

Global with the expectation to work from the office 4 days a week, with travel required for client meetings and events.

QUALIFICATIONS

15+ years of experience in an advertising agency or similar environment; exceptional visual and written storytelling skills; proven success leading large creative teams; strong communication and leadership abilities; entrepreneurial mindset and a passion for cultural relevance.

RESPONSIBILITIES

Lead creative direction for diverse projects, manage a large creative team, optimize the agency's creative product, ensure high-quality output while maintaining team morale, mentor upcoming creative leaders, and nurture cross-functional collaboration.

INDUSTRY

Cultural Marketing and Advertising

SHORT DESCRIPTION

160over90 seeks a Group Creative Director to lead a talented creative team in producing innovative marketing solutions that resonate with cultural trends, enhancing brand storytelling across multiple platforms.

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Who We Are
160over90 is a cultural marketing agency fueled by a passion to create, connect, and move culture forward. We sit within the heart of the Endeavor network at the center of sports, media, entertainment, and fashion. With a history of elevating brands through award-winning work, we believe in the power of a great idea, design, and the impact of a well-told story. Our ethos is built around appreciating the value of others, being serially curious, always giving a damn, embracing action, and continually striving to wow.

The Role and What You’ll Do

As a Group Creative Director, you are the tireless creative force leading the team to create work that is the envy of the industry. You are a client whisperer and champion of innovative creative solutions, with a never settle attitude. You are obsessed with creating an environment for great ideas to thrive and for creatives to do the best work of their lives. As a proven leader, you have an outstanding ability to manage multiple priorities while delivering high-level results. You embody bold innovation, passion, and optimism. You possess superb verbal and written communication skills, as well as exceptional presentation skills.

As a creative athlete, you are responsible for setting the vision for how the brands we work with will show up across every touch point including above-the-line, experiential, OOH, digital content, social, and more). You have a pulse on culture and a creative sensibility that extends across genres. The right person in this role will love working in partnership with the strategy and account teams, lead productive brainstorming, and drive the storytelling for inspiring client presentations. You love to mentor and grow the next generation of creative leaders and lead by example with your killer craft. Finally, you are a builder and are motivated at this point in your career to be a part of the next frontier of marketing by leveraging the power of the Endeavor network.

GCDs report to the Executive Creative Director/Head of Global Creative.

Work Environment

It’s full time. But not all the time. We’re not asking you to save the world. Just work hard. We’re global. The job is local, but with travel to client meetings, pitches, events and offices. We see the office as a resource, as a clubhouse, as a space to collaborate and be heard. And be pushed. We like seeing you, so we work from the office 4 days per week. Marketing is serious business. But it’s not that serious. We live and love creativity but make time to laugh at ourselves. We share in successes, champion design, love art and experience, and want to fuel all of it with the resources and might of our larger Endeavor network (which you have at your disposal).

We do all this and provide everything we can to empower you to think broadly, to learn constantly, and to create the best work of your career.

Expectations

Self-starter with an entrepreneurial mindset who goes above and beyond, and consistently seeks new ways to elevate the agency’s creative product

Proven inspirational leader with demonstrated experience to nurture and motivate a large creative team to deliver both quantity and quality of output while maintaining strong morale

Manage highly visible and complex projects at the leadership level that have wide impact across the agency and client business

Creative powerhouse with an extensive track record of delivering world-class, award-winning creative

Confident and effective communicator, able to articulate clear goals, plans, and achievements to creative teams and senior leadership

Strategic business thinker who can deliver solutions to clients that also deliver meaningful results

Dynamic and engaging presenter of creative ideas and concepts

Detail and deadline-oriented to ensure projects are on time and budget

Demonstrated ability to build strong relationships with cross-functional team leaders and colleagues across the agency and with clients

Anticipates staffing needs and works collaboratively with Creative Operations and Head of Creative to manage and allocate resources efficiently

A strong network of best in class creative and production partners

Lead new business efforts to drive winning results

Push self and others out of comfort zones to drive innovation in what we deliver and how we deliver

Champion diversity, equity and inclusion in everything we do

You Have These

15+ years of experience within an ad agency or similar setting

Be fearless and not afraid to fail

A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave new ideas

A professional attitude and an openness to receiving and giving feedback that commands the respect of colleagues and clients

Exceptional visual and written storyteller

Proven success leading large, multidisciplinary creative teams to success

The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

The ability to lead and adapt to new ideas, processes, and business problems with ease and enthusiasm

Highest level of accountability

Ability to navigate a dynamic environment with multiple stakeholders

A passionate desire to be a part of an agency doing things differently

A love of the data and the gamification of the creative to keep pushing for record breaking results in a campaign

Portfolio of drool-worthy, award-winning work

Compassion, empathy and investment in your team, the organization and the work

A driver of culture and willingness to bring your best self every day

Why 160over90

1. Cultural Marketing at the Forefront: Unlike traditional agencies, 160over90 is deeply embedded in the cultural fabric of today's most dynamic sectors, including sports, entertainment, and lifestyle brands. This role offers the chance to work at the intersection of culture and marketing, creating work that doesn't just follow trends but shapes them.

2. Global Creative Playground: With offices across the world's cultural hotspots, from NYC to Singapore and London, this role promises a global canvas for creative exploration. Top talents will be drawn to the opportunity of working in a truly international environment, crafting globally resonant campaigns that transcend borders and languages.

3. Innovation and Experimentation: 160over90 thrives on "serial curiosity" and a culture of innovation. This role is tailor-made for those who love to push boundaries, experiment with new ideas, and are not afraid to fail in the pursuit of greatness. The agency fosters a sandbox environment for creative growth.

4. Access to the Endeavor Network: Unique to 160over90 is its deep connection to Endeavor, a global entertainment, sports, and content company. This relationship provides unparalleled access to a cultural universe of properties, celebrities, and events, offering creative resources that are unmatched in the industry.

5. Lead with Purpose and Impact: At 160over90, every project is an opportunity to create something meaningful. This role is not just about leading creative teams; it's about forging stronger human connections, creating shared moments that resonate and elevate. It's an invitation to lead with purpose, making a tangible impact on culture and society.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:

$180,000 annually

Hiring Range Maximum:

$240,000 annually

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