Growth Marketing Associate
LOCATION
Austin, TX (in-office)
QUALIFICATIONS
5+ years of hands-on experience in digital marketing, preferably in the B2B SaaS space. Strong communication and collaboration skills, analytical mindset, and experience with tools like Hubspot and Google Suite.
RESPONSIBILITIES
Develop and manage online marketing campaigns, collaborate with the marketing team, analyze performance metrics, identify new revenue opportunities, optimize campaign elements, and conduct market research.
INDUSTRY
Cloud Video Surveillance and Security
SHORT DESCRIPTION
Eagle Eye Networks is seeking a Growth Marketing Associate to lead the development and execution of online marketing strategies aimed at driving demand and revenue growth.
About Us
Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence. Eagle Eye is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo.
Eagle Eye Networks is a dynamic, fast-moving company. We value the benefits of face-to-face collaboration, and we believe it is more enjoyable and productive. The synergy of in-office interaction is critical to our culture and your presence is essential for Eagle Eye Networks’ success. Learn more at een.com.
Summary:
Eagle Eye Networks is looking to hire a Growth Marketing Associate to lead the development and execution of online marketing campaigns for our partners and end users, aimed at driving demand and revenue growth. This role will be responsible for the creation, implementation, analysis, and management of impactful digital campaigns, including email, social media, and advertising. The ideal candidate will have more than 5 years of hands-on experience, whether in-house or at an agency, with a demonstrated ability to consult, launch, and optimize campaigns for maximum effectiveness. This position is based in our Austin, TX office reporting to the Growth Marketing Lead.
Responsibilities Include:
- Consult, plan, build, and manage the digital marketing strategy, including email marketing, social media and online advertising campaigns to generate demand.
- Collaborate with the Eagle Eye Networks marketing team to develop campaign assets and ensure campaigns are aligned with our brand efforts.
- Deliver in-depth weekly and monthly KPI reports to communicate performance trends.
- Identify new opportunities to drive revenue and actively participate in formulating strategies to capitalize on new opportunities.
- Advise on shifts in program audiences, keyword mix, channels, tactics, and media partners based on performance.
- Modify copy and landing pages for digital marketing campaigns to optimize conversion.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape, ensuring our marketing initiatives are innovative and effective.
Desired Skills & Experience:
- 5+ years hands-on experience in digital marketing, preferably in the B2B SaaS space.
- Experience with global campaign setup, execution, tracking, and analysis using a variety of external and internal reporting tools.
- Outstanding communication and collaboration skills.
- Ability to work effectively in a fast-paced, start-up environment.
- Strong attention to detail, problem-solving skills, an analytical mind-set.
- Self-directed, proactive and able to define and execute projects independently.
- Expert in using web, digital advertising, ABM, conversion optimization, nurture, and more as part of a comprehensive growth strategy
- Working knowledge of a partner relationship manager (PRM), Zoho, Google Suite, Excel, Hubspot, Monday.com or similar tools preferred.
- Experience in the Security sector a plus.
Key Performance Indicators (KPIs):
- Customer Acquisition Cost (CAC): Measure the cost-effectiveness of marketing campaigns in generating new customers.
- Lead Conversion Rate: Track the percentage of leads that convert into paying customers, assessing the effectiveness of the sales funnel and marketing strategies.
- Marketing Qualified Leads (MQLs): Monitor the quantity and quality of leads generated that meet defined marketing criteria and are likely to convert to sales.
- Return on Investment (ROI): Evaluate the return generated from marketing investments to ensure efficient use of resources and budget.
- Revenue Growth Rate: Measure the overall increase in revenue attributable to marketing efforts over time, highlighting the direct impact of campaigns on the company's financial performance.
Why work for Eagle Eye?
Eagle Eye Networks is an innovative, global start-up building the only platform powerful enough to support the future of video surveillance and security. Here your voice will be heard, and talent respected. We have proven leadership and financial backing of one of the world’s premier venture capital firms. The work we do is essential in today’s world, as our systems are used to protect the health, safety, and welfare of people and property around the world.
- Medical Benefits: We offer competitive medical, vision, and dental plans. Company offsets premiums.
- Taco Tuesdays: Like breakfast tacos? You’re at the right place, because weekly breakfast tacos are provided.
- 401k plan with company match!
- Weekly Lunch: Food is love. Especially when it is free.
- Snacks: You will never go hungry.
- Culture: Innovation drives our vibe.
- Diversity: We embrace our global presence, the diverse ideas and backgrounds of our team to improve our culture, our products and grow our people and our business.
- Unlimited PTO: We value our employees’ work/life balance and want you to spend the time off you need.
More About Eagle Eye Networks
Eagle Eye Networks is leveraging artificial intelligence on its true cloud platform to dramatically reshape the video surveillance and security industry. The Eagle Eye Cloud Video Management System (VMS) is a smart cloud video surveillance solution, purpose-built to help businesses improve safety, security, operations, and customer service. Tens of thousands of companies in more than 90 countries around the globe have moved their video surveillance to the cloud with Eagle Eye VMS. Customers, including multi-family residences, smart cities, schools, hospitals, hotels, logistics, restaurants, and retail shops trust Eagle Eye for actionable business intelligence and proactive security across multiple locations. The Eagle Eye VMS has strong APIs for the secure integration of third-party systems and works with thousands of industry cameras, so customers don’t have to “rip and replace” their existing infrastructure. Eagle Eye Cloud VMS is the only platform robust enough to power the future of video surveillance.
Eagle Eye Networks is an equal employment opportunity employer and values diversity. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.
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