Growth Marketing Lead

About Us

Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more efficient and the world a safer place. The Eagle Eye Cloud VMS (video management system) is the only platform robust and flexible enough to power the future of video surveillance and intelligence. Eagle Eye is based in Austin, Texas, with offices in Amsterdam, Bangalore, and Tokyo.

Eagle Eye Networks is a dynamic, fast-moving company. We value the benefits of face-to-face collaboration, and we believe it is more enjoyable and productive. The synergy of in-office interaction is critical to our culture and your presence is essential for Eagle Eye Networks’ success. Learn more at een.com.

Summary

We are looking for a proven marketing leader with a track record of successfully boosting revenue through strategic demand generation initiatives for SaaS and B2B models. The ideal candidate will possess a blend of strategic vision and hands-on execution, with a track record of delivering measurable results in a fast-paced environment, leveraging expertise in team leadership and development, demand and growth marketing, marketing strategy and planning, digital, paid media, SEM, content, SEO, events, data analytics and ROI analysis. This position is based in our Austin, TX office reporting to the Director of Global Marketing.

Responsibilities

• Strategy Development: Design and implement comprehensive growth marketing strategies that align with business objectives to drive customer acquisition, retention, and revenue growth, with a focus on innovative digital tactics and traditional marketing techniques.
• Demand Generation: Lead the planning, execution, and optimization of multi-channel demand generation campaigns (including digital, email, content marketing, social media, and events) to attract and engage target audiences. Ensure campaigns are aligned with customer personas and leverage A/B testing for continuous improvement.
• Content Strategy: Collaborate with the Content & Creative team on the creation and distribution of high-quality content that resonates with target audiences, including white papers, case studies, blog posts, and videos, to establish thought leadership and support lead generation efforts.
• Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and accountability. Conduct regular training sessions to upskill team members on new marketing technologies and trends.
• Performance Analysis: Utilize data analytics to measure campaign performance across all channels, generate actionable insights, and report on key metrics to stakeholders; make data-driven decisions to optimize strategies and ensure goals are met.
• Market Research: Conduct thorough market research to identify trends, customer needs, and competitive landscape, ensuring our marketing initiatives are innovative and effective. Present findings and recommendations to the executive team to guide strategic decision-making.
• Collaboration: Work closely with sales, product, and customer success teams to ensure alignment of marketing efforts with overall business goals and to drive lead generation. Facilitate regular alignment meetings to review campaign performance and discuss new initiatives. Communicate with executive leadership on strategy and impact to plans.
• Budget Management: Manage the marketing budget effectively, ensuring the optimal allocation of resources to maximize ROI on marketing initiatives. Develop forecasts and reports to track spending against budgetary targets.

Desired Skills & Experience:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in growth marketing, with a focus on demand generation, preferably in technology or SaaS industries.
• Proven experience in leading and developing high-performing marketing teams.
• Strong understanding of digital marketing channels and tools, as well as traditional marketing methods.
• Excellent analytical skills with a data-driven approach to decision-making.
• Exceptional communication and interpersonal skills, with an ability to influence and engage stakeholders at all levels.
• A self-starter with a proactive attitude and a passion for driving growth.
• Proven team player with a focus on collaboration.
• Creative problem solver and strategic thinker who brings passion, enthusiasm, and fresh ideas.
• Ability to work on multiple projects at once, set priorities, work proactively and independently, problem solve, improvise and function as part of a team that must perform well under pressure.
• Must have a "get it done" attitude and execute effectively, attention to detail.
• Working knowledge of a partner relationship manager (PRM), Zoho, Google Suite, Excel, Hubspot, Monday.com or similar tools preferred.
• Open to travel as needed to support and execute on events.
• Security industry experience is a plus.

Why work for Eagle Eye?

Eagle Eye Networks is an innovative, global start-up building the only platform powerful enough to support the future of video surveillance and security. Here your voice will be heard, and talent respected. We have proven leadership and financial backing of one of the world’s premier venture capital firms. The work we do is essential in today’s world, as our systems are used to protect the health, safety, and welfare of people and property around the world.

• Medical Benefits: We offer competitive medical, vision, and dental plans. Company offsets premiums.
• Taco Tuesdays: Like breakfast tacos? You’re at the right place, because weekly breakfast tacos are provided.
• 401k plan with company match!
• Weekly Lunch: Food is love. Especially when it is free.
• Snacks: You will never go hungry.
• Culture: Innovation drives our vibe.
• Diversity: We embrace our global presence, the diverse ideas and backgrounds of our team to improve our culture, our products and grow our people and our business.
• Unlimited PTO: We value our employees’ work/life balance and want you to spend the time off you need.

More About Eagle Eye Networks

Eagle Eye Networks is leveraging artificial intelligence on its true cloud platform to dramatically reshape the video surveillance and security industry. The Eagle Eye Cloud Video Management System (VMS) is a smart cloud video surveillance solution, purpose-built to help businesses improve safety, security, operations, and customer service. Tens of thousands of companies in more than 90 countries around the globe have moved their video surveillance to the cloud with Eagle Eye VMS. Customers, including multi-family residences, smart cities, schools, hospitals, hotels, logistics, restaurants, and retail shops trust Eagle Eye for actionable business intelligence and proactive security across multiple locations. The Eagle Eye VMS has strong APIs for the secure integration of third-party systems and works with thousands of industry cameras, so customers don’t have to “rip and replace” their existing infrastructure. Eagle Eye Cloud VMS is the only platform robust enough to power the future of video surveillance.

Eagle Eye Networks is an equal employment opportunity employer and values diversity. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

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