Growth Marketing Manager, B2b

Location: We are a remote first organization and are open to applicants across The United States & Canada.

Before you read any further: Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business.

Opencare's Mission:

Running a dental practice is becoming more and more complicated every year. At Opencare, we believe that dentists shouldn't have to worry about managing their practice, which frees them up to prioritize world class patient care experiences. After all, we live our most important life moments, from laughing and smiling to eating and talking, through our mouths.

Yet for such an important part of our body, the thought of visiting the dentist instills fear and confusion in most people. We want to change that.

Through the Opencare marketplace, we are enabling dentists to connect with new patients, streamline their day-to-day operations, and manage their billing seamlessly. All of this frees up time and energy that can be dedicated to helping patients understand and improve their oral wellness. We believe that people reach their full potential at work when they are happy and healthy outside of work. You can learn more about our culture and what we do at Opencare here.

Our Growth team Vision: In order for Opencare to truly impact a change in people’s perceptions around dentistry, we need to attract patients to our platform, and effectively communicate the “why” behind this vision. We want to build a world where going to the dentist is a regular part of your overall wellness routine, and allow for proactive and well-informed decisions to be made around who you trust with this important part of your health.

How will you help us get there: As a Growth Marketing Manager, B2B at Opencare, you’ll be working closely with our Chief Marketing Officer to lead and drive strategy, development, and execution of innovative, practice-focused campaigns that create pipeline and revenue growth for Opencare in The United States & Canada.

You will play a key role in supporting the direction and leading the creation and optimization of persona-based pipeline generation programs that increase conversion rates and positively impact win rates to accelerate our growth in The United States and Canada.

We are seeking a creative and data-driven growth hacker who thrives on solving tough challenges with innovative ideas and smart automation. In this role, you’ll run rapid experiments, test unconventional strategies, and leverage technology to unlock scalable ways to drive B2B growth.

As our Growth Marketing Manager, B2B, you will partner with our CMO to:

• Lead Generation and Brand Awareness
  • Develop and execute integrated marketing campaigns targeting dental practices to drive awareness, generate leads, and increase overall adoption of the Opencare platform.
  • Optimize marketing efforts to reduce Customer Acquisition Cost (CAC) and maximize return on investment (ROI).
• Sales Enablement
  • Develop engaging collateral (e.g., blog posts, case studies, webinars, whitepapers) that clearly communicate our value proposition. Identify the most effective infographics and materials to present to customers, showcasing the benefits of our platform.
  • Devise a plan for supporting Inside Sales efforts to engage and convert leads regardless of lifecycle stage, including the development of structured campaign cadences across multiple channels
• Partnering across Sales, Marketing and Customer Experience
  • Foster strong collaboration with Sales and Marketing teams to align on campaign goals, ensure consistency in messaging, and maximize pipeline impact.
  • Define and refine Opencare’s value proposition, ensuring it resonates with target personas and reflects the unique benefits of the platform.
• Market Insights
  • Stay informed on industry trends, benchmarks, and best practices to refine strategies and adopt innovative tools and platforms.
  • Continuously enhance Opencare’s approach to market engagement by leveraging data-driven insights and customer feedback.
  • Track the market for trends, benchmarks, opportunities, best practices, tools/platforms, and use that information to continually optimize our approach
• Devise and implement conference strategies to increase Opencare’s presence and engage with key stakeholders in the dental industry.
• Build and maintain relationships with key industry partners, including dental associations, trade groups, and thought leaders to drive collaboration and increase Opencare's visibility in the market.

Skills and attributes we are looking for in a successful candidate:

• 5+ years of experience in B2B marketing, preferably within the dental or healthcare industry.
• Demonstrated success in partnering with Sales teams to achieve alignment, deliver measurable results, and drive shared KPIs.
• Proven track record of designing and executing successful marketing campaigns across a number of channels that drive growth and increase brand awareness.
• Strong understanding of inbound marketing principles and experience using marketing automation tools and platforms.
• Exceptional written and verbal communication skills, with the ability to create engaging and persuasive content tailored to the needs of the dental industry.
• Strong analytical and data-driven mindset, with the ability to track and measure campaign performance and make data-informed decisions.
• Experienced with content marketing (through a targeted email outreach program as well as branded partnerships)

Bonus skills and attributes that will help you stand out:

• Ability to partner regularly with senior leadership across the sales, marketing, and advisory organization.
• Experience building and maintaining relationships with industry partners and influencers.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.
• Highly effective working in cross-functional teams

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