Growth Marketing Manager (Expansion) - Full Time - Atlanta

Experity is the leading software and services company for on-demand healthcare in the U.S. We provide software solutions that remove complexities and simplify operations for 5700+ urgent care clinics across the country. We create, maintain, and support products to facilitate the complete on-demand healthcare experience: from patients finding clinics and making appointments, to checking in, to clinical documentation, and to the final bill paid by the patient. Our team is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country.

Experity offers the following:

• Benefits – Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.
• Ownership - All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful!
• Employee Assistance Program - This robust program includes counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and so much more.
• Flexibility – Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling to manage your work-life balance.
• Paid Time Off (PTO) - Experity offers a generous PTO plan and increases with milestones to ensure our Team Members have time to recharge, relax, and spend time with loved ones.
• Career Development – Experity maintains a learning program foundation for the company that allows Team Members to explore their potential and achieve their career goals.
• Team Building – We bring our Team Members together when we can to strengthen the team, build relationships, and have fun! We even have a family company picnic and a holiday party.
• Total Compensation - Competitive pay, quarterly bonuses and a 401(k) retirement plan with an employer match to help you save for your future and ensure that you can retire with financial security.

Hybrid:Experity offers Team Members the opportunity to work remotely or in an office. While this position allows remote work, we require Team Members to live within a commutable distance from one of our locations to ensure you are available to come into the office as needed.

Compensation: Budgeted between $84,750 and $110,800 dependent upon applicable experience.

Travel: Ability to travel up to 10% of the time

Responsibilities:

• Strategize, plan, execute, and measure multi-channel upsell campaigns and initiatives aligned with business goals to drive expansion and upsell opportunities using a combination of digital advertising, direct marketing, account-based marketing, social, email, and webinar tactics.

• Work closely with the broader marketing team to align efforts and ensure programs are integrated, operationally feasible, timely, and accurate , preventing disjointed, overlapping, and/or conflicting communications to the customer base.

• Track and analyze metrics/customer insights (responses, retention rate, referrals, references, engagement, upsell opportunities, ROI, etc.) to monitor the effectiveness of initiatives, report on KPIs, and provide recommendations for optimizations.

• Work cross-functionally to develop effective feedback loops to ensure key insights and learnings from the clients are being captured and delivered to the appropriate teams internally.

• Develop and monitor budgets to keep expenses within established boundaries.

• Maintain a detailed campaign plan on a quarterly basis, incorporating clear actions/timelines/goals.

• Other duties as assigned.

Education and Experience:

• Bachelor's degree in marketing or equivalent combination of education and experience.
• 4+ years of experience in B2B marketing, with a proven track record of success.
• Demonstrated understanding of buyer personas, account segmentation, and crafting messages to appeal to buyers at each stage of the buyer’s journey.
• Experience working cross functionally to build relationships internally and externally.
• Preferred :
  • Previous experience in healthcare.
  • Previous experience with as many relevant tools/platforms as possible, including Pardot, revenue.io, Wrike, Salesforce, GoToWebinar, and/or Sendoso.

Every Team Member lives and breathes our Core Values:

• Team First
• Lift Others Up
• Share Openly
• Set and Crush Goals
• Delight the Client

Our urgent care solutions include:

• Electronic Medical Records (EMR): Software that healthcare providers use to input patient data, such as medical history, diagnoses, treatment plans, medications, and test results.
• Patient Engagement (PE): Software that shows patients the wait times at various clinics, allows patients to reserve a spot in line if there's a wait, and book the appointment.
• Practice Management (PM): Software that the clinic front desk staff uses to register the patient once they arrive for their appointment.
• Billing and Revenue Cycle Management (RCM): Software that manages coding, billing and payer contracts for clinics so they don’t have to.
• Teleradiology: Board certified radiologist providing accurate and timely reads of results from X-rays, CT scans, MRIs, and ultrasounds, for our urgent care clients.
• Consulting: Consulting services for urgent care clinics to assist with opening, expanding and enhancing client's businesses

#LI-HYBRID