Growth Marketing Operations Associate Manager
LOCATION
Hybrid (3 days onsite)
QUALIFICATIONS
4+ years of experience in marketing automation and operations, with 2+ years in marketing automation platforms such as Iterable, Braze, Marketo, or Salesforce Marketing Cloud. HTML coding experience preferred.
RESPONSIBILITIES
Build targeted, customized campaigns to drive user engagement, optimize multi-channel user journeys, and leverage data for audience segmentation. Collaborate with marketing teams to implement automated campaigns and gather insights.
INDUSTRY
Healthcare Technology
SHORT DESCRIPTION
Join the Growth team at Hinge Health to enhance user engagement through automated marketing campaigns and multi-channel user journeys that deliver personalized experiences for clients.
About the Role
As a member of our expanding Growth team, you’ll play a central role in making sure that every eligible individual within our client base receives the hyper-customized experience they need to stay engaged with Hinge Health. You’ll help us scale our B2C growth channels - including email, direct mail, and SMS - through automation, working as the go-to production expert in platforms such as Iterable. In partnership with our user engagement marketing team, you’ll act as a key operational strategist in building end-to-end user-focused journeys that allow us to add to the truly moving testimonials pouring in by the day. We’re looking for someone who has a passion for production and enjoys the hands-on aspect of building campaigns in-house.
What You'll Accomplish
Drive user engagement through building targeted, customized campaigns that meet each user where they are - from which channels they’re on to which stage of their health journey they’re in
Bring ideas to life by taking copy and designs and building them in our marketing automation platform using HTML and CSS
Continue to evolve our process from one-off email blasts into fully automated multi-channel user journeys
Optimize email, direct mail, SMS, and in-app content by using automation to execute high-velocity experiments and gather quick insights
Cultivate healthy marketing data that allows us to target the right audiences with the right content at the right time, especially through segmentation
Hinge Health Hybrid Model
We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days/week.
Qualificatons:Basic Qualifications
4+ years of experience on a marketing automation and operations team that works cross-functionally with teams such as Engineering, Data and Design
4+ years of experience on a marketing automation and operations team that works cross-functionally with teams like Engineering, Data, and Design
2+ years of experience in marketing automation
Professional experience building multi-channel user journeys in automation platforms such as Iterable, Braze, Marketo or Salesforce Marketing cloud
Professional experience using data to identify insights and build complete segments and dig below surface-level insights
Preferred Qualifications
HTML Coding experience
Iterable experience - Iterable certified
Professional experience with marketing tech stack evaluation, engineering, Martech tools
Compensation
This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $112,000- $168,000.
Company Information:About Hinge Health
Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, City of Boston, US Foods, and Verizon.
Learn more at http://www.hingehealth.com
What You'll Love About Us
Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends: Manage your own learning and development
Diversity and Inclusion
We’re committed to building diverse teams that reflect the communities we serve. Visit hingehealth.com/diversity-equity-and-inclusion to learn more about what moves us.
Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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