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Growth Marketing (Senior) Manager

Full Time Boston, MA, United States of America
89,624 - 113,484 (Yearly) Added 11 hours, 29 minutes ago
Summary

LOCATION

Full-time position at a Seed Series startup

QUALIFICATIONS

Bachelor's degree in marketing, communications, business, or related field preferred; 3-5 years of experience in a digital marketing/growth role; strong problem-solving, communication, and writing skills; experience with a CRM system, preferably Hubspot.

RESPONSIBILITIES

Plan and execute promotional calendars, build lifecycle email campaigns, assist in sales enablement development, manage organic social strategy, analyze marketing performance, provide data-driven insights, conduct competitive research, and maintain CRM optimization.

INDUSTRY

Startup Environment

SHORT DESCRIPTION

Seeking a creative and detail-oriented Growth Marketing Manager or Senior Manager to develop innovative marketing strategies that drive customer engagement and growth.

Join our growth-driven Seed Series startup as a full-time Growth Marketing Manager or Senior Manager.

Reporting directly to the Director of Growth, in this role, you'll be at the forefront of building and executing innovative marketing strategies to drive customer engagement and growth. This dynamic role will lead the charge on several initiatives including but not limited to: promotional and lifecycle campaigns, sales enablement development, and maintenance and optimization of our CRM instance.

If you're a creative, detail-oriented marketer, looking for a well-rounded growth opportunity with 3-5 years of marketing experience, we’d love to hear from you!

Responsibilities:

  • Plan promotional calendar and curate shoppable collections and marketing emails accordingly

  • Build lifecycle email campaigns, identifying areas of opportunity to increase conversion and/or order velocity

  • Assist in developing sales enablement assets including presentations, demos, and curated product collections

  • Maintain organic social programming calendar and strategy for growing reach and engagement

  • Monitor, analyze and report on social and email performance relevant to the success of the business

  • Provide insights and recommendations based on data to optimize future campaigns

  • Collect, analyze and deliver competitive research on a regular cadence

  • Optimize and maintain Mable CRM (Hubspot) including segmentation, workflows, contact management etc.

  • Bachelor’s degree in marketing, communications, business or related field preferred (or equivalent experience)

  • 3-5 years of experience in a digital marketing/growth role

  • Experience with ecommerce is a plus, preferably in a smaller environment with experience owning marketing projects from beginning to end

  • Strong strategic and creative problem-solving skills

  • Exceptional interpersonal, verbal and written communication skills

  • Strong writing skills and a sharp attention to detail

  • Proven ability to assess and order priorities, juggle multiple tasks, and anticipate/plan ahead in an ever-changing environment

  • Experience with a CRM system, preferably Hubspot

  • Preference for startup environment

  • Willingness to travel to 3-5 tradeshows/year


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