Growth Marketing Specialist
LOCATION
Paradise, PA (Hybrid work environment)
QUALIFICATIONS
Proven track record in B2B demand generation, experience in creating content such as blogs, emails, and landing pages, ability to lead multi-channel campaigns, strong collaboration skills, and a self-starting, inquisitive nature.
RESPONSIBILITIES
Lead multi-channel demand-generation campaigns, collaborate with marketing and sales teams, conduct industry and customer research, and develop compelling content to convert leads.
INDUSTRY
Solar Energy, focused on the commercial and agricultural markets.
SHORT DESCRIPTION
Seeking a self-motivated Growth Marketing Specialist to drive revenue through demand generation efforts in a growing solar company, taking ownership of marketing initiatives and contributing to overall company growth.
Growth Marketing Specialist
Location: Paradise, PA
What we are looking for in a Growth Marketing Specialist
- Experience: Have a proven track record of achieving revenue and pipeline objectives by generating demand in a B2B setting. Previous experience developing campaigns and creating content (buyer guides, blogs, emails, landing pages, and more) that nurtures and converts cold audiences into sales-qualified leads.
- Ownership: Ability to lead multi-channel demand-generation campaigns through industry and geo-targeted initiatives and referral program promotions - all in close collaboration with other members of the marketing and sales teams.
- Ambition: Self-starter. Take ownership and initiative with responsibilities and be excited about team success. Eager to play an integral role in the marketing team’s mission to be the most trusted go-to source for all things solar energy.
- Inquisitive: Ask insightful questions and have experience conducting industry and customer research to uncover actionable insights for developing campaigns and creating compelling content.
- Team Player: Embrace a variety of different tasks. Flexibility, collaboration, and a willingness to step outside core responsibilities is essential.
What we offer our Growth Marketing Specialist:
- Competitive salary, commensurate with experience, with eligibility for quarterly profit sharing
- Hybrid work environment
- Thorough onboarding and ongoing training and development
- Safe and desirable working environment
- Some travel to visit customers, other company locations, trade shows, and conferences
- Medical, Dental & Vision
- PTO & Paid Holidays
- 401(k) with company match
- Short & Long Term Disability
- Life and AD&D
Consider the Possibilities
- Connect with our values of Faith, Integrity, Innovation, Teamwork & Stewardship
- Join a well-established, growing regional solar company focused on the commercial and agricultural markets
- Be in a critical role that will directly contribute to company growth
- Have ownership of your areas of responsibility, with room to test, learn, and grow
- Gain valuable experience by being involved in a wide variety of tasks that will grow your marketing and business acumen
- Attend top marketing conferences, like Content Marketing World and others, to stay on top of your game
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