Leading2Lean (L2L)

Growth Marketing Specialist

Full Time • Nj, NJ, United States of America

66,280 - 83,926 (Yearly) Added 3 days, 10 hours ago

Summary

LOCATION

L2L is located in Boston, Massachusetts, with a hybrid work environment.

QUALIFICATIONS

Bachelor's degree in marketing or related field, 2+ years of B2B digital marketing experience, preferably in a SaaS or technology environment; manufacturing experience is a plus. Strong experience with HubSpot, ad platforms (LinkedIn, Google Ads), and analytic tools (Google Analytics, SEMRush, etc.) is required.

RESPONSIBILITIES

Assist in executing ABM and performance marketing campaigns, coordinate event logistics, manage marketing automation workflows, and collaborate across teams to align strategies for pipeline and revenue growth.

INDUSTRY

Connected Workforce Software / Manufacturing Technology

SHORT DESCRIPTION

The Growth Marketing Specialist will support initiatives to enhance account engagement and optimize marketing programs to drive pipeline and revenue growth for L2L.

Are you looking to join a company that is experiencing remarkable growth? Do you want to be a pioneer in an industry that is at the forefront of digital transformation? If so, keep reading - this may be the perfect opportunity for you.

About L2L:

L2L is on a mission to empower workers to manufacture better together. The Connected Workforce Software market is exploding, and L2L is at the forefront, providing software that enables manufacturing facilities to drive efficiency and productivity across the plant floor. Our modern technology provides real-time visibility and action-driving tools that enable the entire workforce to systematically identify and solve problems, and provides workers with the personalized information they need to do their best work. L2L improves overall equipment effectiveness, reduces unplanned downtime, and ensures managers have the insights they need to make better decisions.

L2L recently acquired SwipeGuide, a European trailblazer in mobile-first frontline training and visual job aids for the manufacturing workforce. Together, we empower our customers by delivering actionable data and powerful frontline training solutions that enable every worker to perform like a seasoned pro.

L2L is backed by M33 Growth, a growth-focused private equity firm in Boston Massachusetts that provides both capital and resources to develop already-great businesses into market leaders.

The Role:

The Growth Marketing Specialist will support the Senior Director of Growth Marketing and the Growth Marketing Manager in executing ABM initiatives, performance marketing campaigns, event planning, and other growth-focused programs. You will provide hands-on support in campaign execution, data analysis, and program optimization to drive pipeline and revenue growth.

Key Outcomes:

ABM Campaigns: Increased account engagement, boosted pipeline contribution from targeted accounts and generated new business opportunities.
Event Marketing: Enhanced tradeshow attendance, higher lead generation from events, and significant pipeline growth driven by event marketing activities.
Campaign Performance: Improved key engagement metrics (CTR, email open rates, digital ad performance), increased pipeline influence, and higher ROI from ABM and event campaigns.

Key Responsibilities

Campaign Execution: Assist in the execution of ABM and performance marketing campaigns, including account research, audience segmentation, and campaign setup.
ABM Program Support: Collaborate with the Growth Marketing Manager on account-based strategies, including personalized account outreach and targeted engagement tactics.
Performance Marketing Support: Help optimize digital advertising campaigns (e.g., paid search, display, and social media) to ensure maximum ROI and lead quality.
Event Planning: Coordinate and manage logistics for tradeshows, including vendor communication, booth setup, materials preparation, and onsite execution. Collaborate with internal teams to ensure alignment with marketing objectives.
Marketing Automation: Help to manage marketing automation workflows, email campaigns, and lead nurturing processes, ensuring accurate segmentation and timely execution.
Cross-functional Collaboration: Work closely with the Growth Marketing Manager and Revenue Operations to ensure campaign alignment and support key initiatives.

Requirements:

General Experience

2+ years of experience in B2B digital marketing or customer engagement marketing
SaaS or technology environment preferred; manufacturing industry experience a huge plus
Bachelor's degree, preferably in marketing or related field
Technical Experience
- Strong experience with HubSpot for CRM and marketing automation
- Experience with ad platforms like LinkedIn and Google Ads
- Experience with webinar software like Zoom
- Experience with analytics tools like Google Analytics, Search Console, and SEO platforms (e.g., SEMRush or Moz Pro)
- Experience with Google Suite
Skills & Traits
- Hands-on experience successfully leading demand generation and customer campaigns
- A customer-centric mindset
- Ability to manage multiple ongoing marketing projects simultaneously in a fast-paced environment
- Proactive, with acute attention to detail
- Critical thinker with strong writing, communication, and time management skills
- Exceptional interpersonal and relationship-building skills, with proven ability to collaborate across functions