School Family Media

Growth Marketing Strategist

Full Time • Remote, Remote, United States of America

70,000 - 95,000 (Yearly) Added 1 month, 1 week ago

Summary

LOCATION

Remote, with occasional travel (less than 10%) as needed

QUALIFICATIONS

Bachelor’s degree in marketing, Business, or a related field; 5 years of B2B marketing experience; expertise in marketing automation tools and CRM platforms, preferably HubSpot; strong analytical and creative skills; exceptional content writing capabilities; experience in K-12 marketing preferred.

RESPONSIBILITIES

Develop and implement marketing strategies and innovative campaigns to enhance audience growth and engagement, manage lead generation strategies, create compelling content tailored to various channels, utilize data-driven approaches for optimization, manage partnerships and relationships, conduct market research, support sales enablement, and oversee budget allocation for campaigns.

INDUSTRY

Education Technology

SHORT DESCRIPTION

Join TeacherLists as a Growth Marketing Strategist to lead innovative marketing campaigns that drive growth and engagement in the K-12 education sector, contributing to meaningful change in students' educational success.

As we continue to grow, we are seeking a dynamic and results-driven Growth Marketing Strategist to join our TeacherLists team. In this new role, you will develop innovative marketing campaigns that drive audience growth and engagement. Your expertise in marketing strategy, campaign planning, and content development will be pivotal in creating effective campaigns that help to take TeacherLists to the next level. You should be able to put yourself in the minds of school and district administrators, families, and other school community members to drive demand for our products.

Description

School Family Media is changing how schools and families prepare for back-to-school. Our nationally recognized platforms, TeacherLists, EduKit, and PTO Today, simplify back-to-school for schools, teachers, volunteers, and especially parents. As a mission-driven company, our goal is to make life easier for school communities and help ensure students are prepared to learn.

If you’re excited about testing new ideas, driving change, and have a desire to make a difference in students' educational success, we invite you to join our team at

School Family Media!

Key Responsibilities:

Marketing Strategy and Collaboration:

Collaborate with cross-functional teams, including leadership, sales, product management, and others, to develop annual marketing plans aligned with business objectives.
Drive efforts to ensure marketing plans are integrated with the overall company strategy and business goals.

Lead Generation and Audience Growth:

Design and execute lead generation strategies targeting audiences in the K-12 education sector, driving measurable growth.
Focus on audience segmentation, pipeline development, and maximizing lead conversions for targeted customer groups.

Customer Understanding and Content Development:

Develop and maintain a deep understanding of TeacherLists’ brand, product offerings, and customer personas to tailor marketing efforts effectively.
Create compelling content for multiple channels, including blog posts, whitepapers, case studies, and videos, to boost brand awareness and re-engage existing customers.

CRM and Data-Driven Campaigns:

Utilize HubSpot to analyze customer data, track interactions, and implement targeted communication strategies for improved lead nurturing and conversion.

Innovation and Trend Integration:

Identify and integrate new marketing trends and strategies to optimize growth, segmentation, and audience engagement.

Performance Metrics and Optimization:

Establish key performance indicators (KPIs) to measure the success of all marketing campaigns and initiatives.
Analyze campaign performance, market trends, and data to provide actionable insights, ensuring continuous optimization of marketing strategies.

Customer Journey and Retention Strategy:

Develop and refine customer journey maps to ensure a seamless experience from awareness to conversion.
Develop strategies for customer retention, including re-engagement campaigns to encourage repeat usage.

Partnership and Relationship Management:

Work closely with external partners (e.g., schools, districts, influencers) to explore co-marketing opportunities and new distribution channels.
Foster and managing relationships with industry influencers, education bloggers, and thought leaders to build brand credibility and extend reach.

Market Research and Competitive Analysis:

Conduct ongoing market research to understand industry trends, competitor strategies, and customer needs.
Regularly analyze competitors’ marketing campaigns, positioning, and messaging to inform our own strategies and maintain a competitive edge.

Sales Enablement and Cross-functional Support:

Collaborate with the sales team to create content, messaging, and tools that empower sales to convert leads into customers.
Align with customer support and business support teams to integrate customer feedback into marketing strategies and messaging.

Event Planning and Campaign Management:

Organize and promote virtual and in-person events, such as webinars, workshops, or conferences, to engage with the target audience.
Lead campaigns around major events to ensure maximum attendance and engagement.

Budget and Resource Allocation:

Manage the marketing budget for campaigns, ensuring efficient allocation of resources to drive maximum growth with minimal spending.
Prioritize high-impact initiatives and track expenditures to stay within budget while achieving objectives.

Skills and Qualifications:

Bachelor’s degree in marketing, Business, or a related field.
At least 5 years of B2B marketing experience, with a proven track record in campaign development and customer acquisition.
Expertise in using marketing automation tools and CRM platforms, with a preference for HubSpot.
Strong experience in developing audience personas, segmentation strategies, and sales pipeline development.
Excellent analytical skills, with the ability to make strategic, data-driven decisions to optimize marketing efforts.
Creative thinker with a knack for bringing fresh perspectives, new ideas, and innovative solutions to the table.
Exceptional content writing skills with the ability to craft messages tailored to different audiences and inspire action.
Solid understanding of product marketing, sales campaign development, and optimization across multiple marketing channels.
Self-starter with strong communication and project management abilities.
Previous experience in K-12 marketing is highly preferred.

Additional Information:

Writing/campaign samples will be requested during the application process.

Benefits:

Medical, Dental, and Vision insurance plans available starting on the hire date
3 weeks of Paid Time Off (PTO), paid holidays, and company closure from Christmas Day through New Year’s Day
401(k) Retirement plan with company match

Position: Growth Marketing Strategist

Reports To: VP of Marketing

Supervises: N/A

Location: Remote, with occasional travel (less than 10%) as needed

Career Level: First-Level Management

Salary: Salaried/Exempt, $70,000 - $95,000 annually, based on experience

Why Join Us? At School Family Media, you’ll be part of a mission-driven organization making a tangible impact on the education sector. You’ll work in a collaborative and innovative environment with the opportunity to grow your career while contributing to meaningful change.

Ready to make a difference? Apply today!

School Family Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or veteran status.