Head Of Growth

About Adapt Naturals

Adapt Naturals is a supplement brand dedicated to helping people feel and perform their best through premium, evidence-based nutritional supplements. Founded by Functional Medicine clinician and bestselling author Chris Kresser, Adapt Naturals combines cutting-edge science with the wisdom of nature to create next-generation, clinician-grade products that are thoroughly tested for quality, purity, and effectiveness. Our mission is to simplify and elevate your health journey by providing transparent, trustworthy solutions that fit seamlessly into modern lifestyles.

We’re a lean, scrappy, and passionate team driven by a shared commitment to making a positive impact—and having fun while doing it. We have a flexible, empowering culture that prioritizes results over rigid schedules. Our benefits are designed to support your education, well-being, and self-improvement, so you can grow personally and professionally while contributing to a brand that changes lives. Whether it’s through our healthy food and fitness stipends, professional development opportunities, or free products, we ensure our team feels supported, inspired, and ready to thrive.

Role Overview
We’re seeking a strategic and results-driven Head of Growth to help us continue to profitably scale our impact. You’ll oversee our DTC and Amazon channels, supervise our agency partners, establish and track KPIs, and conduct experiments for further growth with these channels. You’ll also be responsible for testing and developing additional customer acquisition methods and sales channels, with wholesale (via Fullscript) and retail as strong possibilities within the next few years.

We expect you to build out a data-driven growth process. You should be a growth scientist—generating hypotheses, creating experiments, analyzing them, drawing conclusions, and repeating. You should be able to get into the weeds and test out new channels, build models with numbers that matter (ROAS, first-order profitability, gross margin, contribution margin, LTV), analyze channels for effectiveness, build playbooks, and figure out why (or why not) something is working. While we’ve had success with Meta ads, we don’t want to rely entirely on Meta for growth and acquisition.

You will own everything related to growth—from customer acquisition to lifecycle marketing to email to driving subscriptions to expanding into new channels. You will report directly to the CEO and manage a small (but smart and tenacious) internal marketing team along with several agencies and outside vendors.

Experience in the supplements or consumer packaged goods (CPG) industry is a plus but not required. The position is virtual, but you will be expected to attend 3-4 on-site meetings in Bend, OR, throughout the year.

Responsibilities

• Manage and profitably scale our Shopify and Amazon channels
• Analyze our top-of-funnel marketing mix and figure out which acquisition platforms to accelerate, which to eliminate, and which parts of the funnel to test, iterate, and optimize
• Create and experiment with pricing offers and product bundling to hit target financial KPIs
• Identify and test additional channels (e.g. TikTok shop, wholesale, retail, etc.) and build playbooks to scale
• Manage lifecycle marketing (Klaviyo, Postscript, Post Pilot)
• Manage and scale subscription revenue growth/MRR and retention
• Manage creation, distribution, systemization, and scaling of unique value-driven content across applicable channels
• Test, develop, and scale a partnership (e.g., affiliate, micro-influencer, etc.) program
• Understand and manage important growth metrics per channel (CAC, LTV, AOV, contribution margin)
• Manage agencies and contractors currently executing on tactics
• Optimize CRO, directly or through contractors/partners
• Have knowledge and experience with evaluating, implementing, and using various e-commerce software
• Oversee current and future marketing managers, social media managers, copywriters, etc

Qualifications

• 4+ years of experience in growth marketing, with a focus on Meta/Google, Amazon, partnerships/affiliate, and podcast advertising
• Proven track record of driving growth in a high-growth or startup environment
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience in the supplements or CPG industry is a plus but not required
• Excellent communication and interpersonal skills, with the ability to build strong internal and external relationships
• Self-starter with a strong sense of ownership and a passion for health and wellness.
• Ability to work independently remotely while staying highly organized and results-oriented
• Willingness to travel to Bend, OR, 3-4 times per year for on-site meetings

You'll thrive in this role if:

• You take initiative and ownership of your work
• You live by the phrase “test, don’t guess,” and you value objectivity over dogma
• You learn fast and execute faster
• You prefer communicating in written form on your own schedule
• You do your best work independently but know when to ask for help
• You respond well to constructive feedback and are capable of providing the same
• You enjoy very lean operations for businesses that prioritize profits efficiently
• You’re a team player and easy to work with
• You’re excited to work for a business dedicated to helping people get healthy, and you care about your own health
• You enjoy periodic on-site meetings with outdoor activities and phenomenal farm-to-table meals

You'll hate this role if:

• You’re accustomed to “managing the work” rather than doing the work
• You need constant direction and guidance in solving problems
• You love job titles, clearly defined career paths, large teams, regular meetings, and other features of working in a big company
• You prefer in-person communication or calls to "chat things through" instead of asynchronous communication
• You thrive on predictability and doing the same tasks over and over
• You have a strong ego and don’t respond well to feedback
• You follow an exclusively plant-based diet. (We sell animal-based products like organ supplements; our founder Chris Kresser is well-known in the Paleo/ancestral community.)

Benefits:

Our benefits contribute to your education, well-being, physical health, and self-improvement so you can develop personally and professionally while working for Adapt Naturals.

• QSEHRA health plan reimbursement ( up to $500/mo). This allows you to choose your healthcare plan and get reimbursed.
• Health and wellness perks that matter
• $200/mo healthy food stipend
• $100/mo gym, yoga studio, or health practice stipend
• Free Adapt Naturals products!
• A free Kindle + unlimited Kindle books
• Up to $1,000/year for continuing education and professional development
• Competitive salary and incentive-based compensation; high performance will result in high compensation
• Exciting growth potential and opportunity—with a great brand making products that change lives
• No work schedule or monitoring of hours. You create your own working environment. (We expect you to be available for a significant portion of the day between 9-5 PT.)
• Flexible work arrangements. Unlimited time off. We care about achievements and results, not punching the clock.
• A small but passionate and tight-knit team team committed to making an impact

Compensation

• Base salary of $200,000–$225,000
• Employee profit sharing plan and bonuses significantly increase earning potential

Excited to join Adapt Naturals?

Visit this link to apply: https://656m7ubemq5.typeform.com/to/j6RgaALw. Be sure to enter “7” as the answer to the “What is your favorite number” question.

Please note that all qualified applicants who reach the final stage of hiring will be asked to complete a paid project ($100/hr, up to 5 hours of work) to demonstrate their capabilities and suitability for this role. If you are not willing to do this, please do not apply.

Job Type: Full-time

Pay: $200,000.00 - $225,000.00 per year

Benefits:

• Flexible schedule
• Health savings account
• Paid time off
• Professional development assistance

Schedule:

• 8 hour shift

Work Location: Remote