Head Of Industry | Financial Services & Apps Advertising

Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us?
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small. The Head of Industry serves as the business leader responsible for driving revenue for advertisers in the financial services and apps industries. Your goal is to exceed revenue targets by developing the go-to-market strategy, prioritizing key sales narratives, and leading a team of advertising sales leaders and individual contributors who are split across sales (Brand Partnerships) and account management (Client Solutions) functions. You will be responsible for identifying the needs of the business and allocating appropriate resources to drive sustained growth. TikTok follows a hybrid work schedule that requires employees to work in the office a minimum of 3 days a week, or as directed by the manager/department/office. We regularly review our hybrid work model, and the specific requirements may change at any time. This position is full-time and based out of our Austin, TX office, which follows a 4 day in-office schedule.

Responsibilities:

• Craft overall strategy to deliver on revenue targets and steer the vertical to increased growth potential
• Prioritize sales narratives that relate to the needs of your industries
• Deep understanding of product to drive enhancements to unlock revenue
• Bring a consultative approach that will align around a customer first methodology
• Provide thought-leadership and mentorship to your team on overall account planning
• Develop and maintain a strong understanding of key vertical market trends and customer opportunities
• Develop and lead a national sales team of people managers and individual contributors

Qualifications

Minimum Qualifications:

• Extensive experience in digital advertising, ad sales, and/or brand marketing
• People management experience
• Strong knowledge of the financial services and apps industries: business models, market drivers, and growth strategies
• Mastery in marketing, sales strategies, and sales enablement
• Expertise in media channels preferred by advertisers in the financial services and apps industries. Understanding of commonly used methods of ad budget allocation based on approaches to measurement and attribution.

Preferred Qualifications:

• Experience managing people managers
• Knowledge of agency ecosystem, digital and traditional
• Ability to foster C-Level executive relationships with a genuine interest in customers’ success
• Ability to collaborate with Talent Acquisition to recruit and retain top talent
• A proven penchant for creative problem-solving
• Proven track record of high-level negotiation and exceeding sales targets

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2