Head Of Paid Media

Location: Austin - Arboretum Plaza, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Position Summary

Austin, Texas USA (Hybrid)

Thales is looking for a Head of Paid Media who knows how to use digital media acquisition channels to accelerate and sustain business growth. As a player-coach, you’ll set the pace and implement best practices for building pipeline while driving new customer acquisition and retention.

As the ideal candidate, you have a strategic mindset and uses data and insights to articulate channel strategy and plans to cross-functional teams. You have a bias for integrating insights from competitive and customer trends as well as a broader macroeconomic outlook to inform long-term planning and business models.

In this role, you will lead the strategy and execution of focused paid marketing channels – Paid Search, Paid Social, Display, Content Syndication - and oversee the creative testing strategy to drive performance across all channels. You’re comfortable analyzing performance data, setting high-level strategy across paid marketing levers, and have a track record for building exceptional relationships.

You lead with empathy and have experience managing and developing experienced team members. S/he will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders, and owning paid media for one product line. We’re looking for a passionate marketer, thinker, and doer.

Key Areas of Responsibility

• Lead digital strategy and planning for the portfolio across various paid search, display, and digital advertising to drive brand awareness, lead generation, and customer acquisition for both Enterprise and Mid-Market segments; Responsible for leading paid media for one product line (strategy to outcomes, including KPIs, ROI, etc).

• Drive new customer acquisition and upsell campaigns, optimizing across all stages of the user journey by delivering predictable, reliable ROI from marketing investment to drive growth.

• Own and manage the paid media budgets, ensuring efficient allocation of resources across channels. Monitor performance and continuously optimize campaigns for maximum ROI.

• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns, providing regular reporting and insights to senior leadership on KPIs and campaign outcomes, including conversion to pipeline.

• Stay current on industry trends, platforms, and new technologies to stay abreast of changes to ensure paid media campaigns are using the latest best practices and innovations in paid media.

• Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation.

• Collaborate with marketing managers to plan, coordinate, execute, and report on the regional media strategy for marketing campaigns and activations.

• Build and deliver bottom-up growth forecasts by channel, partnering with the Head of WW Revenue Marketing, Product Marketing Leads, Field Marketing, and the Sales team to refine scenarios based on company revenue targets.

Minimum Qualifications

• BA or BS degree or equivalent work experience.

• 10 years’ experience in paid media campaigns with at least 5 years’ experience in-house at a cybersecurity company.

• Strong background in paid search, paid social, and display advertising with a focus on lead generation and customer acquisition for both Enterprise and Mid-market.

• Skilled at analyzing campaign data, identifying trends, and making data-driven decisions to optimize performance and drive business results

• Proficiency with analytics tools, and the ability to communicate complex performance data and marketing strategies effectively to stakeholders at all levels, including senior leadership.

• Extensive experience planning and executing global, regional, and localized campaigns at scale; proven experience applying audience insights, segmentation, persona targeting, and integrating propensity models.

• Experience leading the end-to-end performance outcomes against the dollars spent – from lead creation to pipeline for greater ROI.

• Track record of cultivating and retaining talent; ensure career growth trajectories for the team, with outstanding interpersonal skills, relationship builder.

• Experience with running integrated, multi funnel, digital advertising campaigns, and strong experience developing operational workflows and reports.

If you’re excited about working with Thales, but not meeting the requirements for this position, we encourage you to join our Talent Community!

What We Offer

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

• 
  Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance.
• Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period.
• Company paid holidays and Paid Time Off.
• Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program.

Why Join Us?

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

Successful applicant must comply with federal contractor vaccine mandate requirements.

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.