Healthcare Digital Marketer

This role is 100% in office!

About Us:

Total Point Urgent Care is dedicated to providing compassionate, high-quality healthcare services across various communities. We pride ourselves on our patient-centered approach and seek innovative ways to connect with our audience. To help us expand our digital presence, we are looking for a skilled Healthcare Digital Marketer to join our team.

Position Overview:

The Healthcare Digital Marketer will play a crucial role in developing and executing digital strategies to drive patient engagement, brand awareness, and overall growth. You will manage online campaigns, social media channels, SEO/SEM efforts, and ensure that our messaging reaches the right audience for each one of our respective locations.

Key Responsibilities:

• Develop & Execute Digital Marketing Strategies: Design and implement comprehensive digital marketing campaigns to promote Total Point Urgent Care services.
• Content Creation & Management: Create, schedule, and manage content across social media platforms, email marketing, and the company website.
• SEO & SEM Management: Optimize website content for search engines and manage paid search campaigns (Google Ads, Bing Ads, etc.).
• Analyze Performance Metrics: Use analytics tools (Google Analytics, SEMrush, etc.) to measure the effectiveness of campaigns, adjust strategies, and report on ROI.
• Social Media Management: Maintain and grow our social media presence (Facebook, Instagram, Twitter, LinkedIn), engage with followers, and increase brand visibility.
• Collaborate with Teams: Work with healthcare providers, administrators, and other departments to ensure messaging is aligned with Total Point Urgent Care's mission and goals.
• Provide daily, weekly, and monthly analytics and reports to internal customers.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• MUST HAVE: Google Ads Experience
• 2-4 years of experience in digital marketing or a similar role.
• Proven experience in managing digital marketing campaigns (PPC, social media, email marketing).
• Strong knowledge of SEO/SEM strategies and tools.
• Proficiency in Analytics, Ads, and Social Media management tools.
• Excellent communication and writing skills.
• Ability to work independently and in collaboration with a team.
• Experience in healthcare marketing is a plus, but not required.
• Experience in OTT, Geofencing, Display Ads (Preferred)

What We Offer:

• Competitive salary based on experience, with incentives based on performance!!!
• Comprehensive benefits package including health, dental, and vision coverage.
• Opportunities for career growth within the company.
• Supportive and dynamic work environment.

Job Type: Full-time

Pay: $55,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift

Work Location: In person