Healthcare Marketing Content Writer

Company Overview

Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.

Job Purpose and Role:

We are seeking a dynamic and results-oriented Healthcare Marketing Content Writer to join our team. As a Healthcare Writer, your primary role will be to collaborate with healthcare professionals to create scientific documents that explain various aspects of healthcare and related technology to a wide range of audiences.

Job Duties and Responsibilities

• Craft clear, persuasive, and engaging content tailored to healthcare professionals and decision-makers, including blogs, website pages, white papers, case studies, and email campaigns.
• Develop and execute SEO-optimized content to enhance online visibility and drive organic traffic.
• Conduct keyword research, competitor analysis, and performance tracking to inform content improvements.
• Collaborate with subject matter experts, marketing, and product teams to translate complex healthcare topics into digestible, actionable content.
• Manage content updates and organization within a CMS (e.g., WordPress and HubSpot) to ensure accuracy and consistency across platforms.
• Leverage AI tools to streamline content production and improve quality and efficiency.
• Help manage and grow the company’s social media presence across platforms like LinkedIn and Facebook.
• Monitor and analyze content performance metrics to refine strategies and maximize ROI.
• Stay ahead of industry trends and digital marketing best practices to ensure our content remains competitive and relevant.

Qualifications

• Exceptional writing, editing, and storytelling skills with a proven portfolio of marketing or healthcare-related content.
• Experience in content marketing, SEO writing, or a related role.
• Knowledge of healthcare industry topics and trends; familiarity with medical terminology is a plus.
• Expertise in SEO tools and practices, including keyword research, metadata optimization, and content performance tracking.
• Experience with CMS platforms (e.g., WordPress, HubSpot) and social media management tools.
• Proficiency in using AI writing and grammar tools to enhance efficiency and output.
• Strong organizational and project management skills, with the ability to handle multiple tasks and deadlines.
• Analytical mindset with the ability to interpret content metrics and make data-driven decisions.

Location: Remote
Type: Full time
Schedule: Monday- Friday (8:30 AM - 5:00 PM EST)

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.

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