Healthcare Product Marketing Manager
LOCATION
Hybrid remote in Northbrook, IL 60062
QUALIFICATIONS
Bachelor’s degree in Marketing, Nutrition or Biological Science, 5+ years of marketing experience with prescription or OTC products, and expertise in social media campaigns aimed at an older demographic.
RESPONSIBILITIES
Develop and execute marketing strategies, create engaging content, manage budget and performance metrics, foster community relationships, and analyze campaign insights to inform future strategies.
INDUSTRY
Biotechnology and Nutritional Therapeutics
SHORT DESCRIPTION
Seeking a Product Marketing Manager to drive marketing initiatives for Sorridi Therapeutics, focusing on gut-brain axis solutions, while building brand awareness and engagement with clinical and patient audiences.
Company Overview:
Sorridi Therapeutics is an innovative leader in gut-brain axis solutions, focused on advancing scientific understanding and nutritional therapeutics for individuals suffering from chronic neurodegenerative conditions. We are passionate about translating cutting-edge science into actionable solutions for healthcare providers and patients. Sorridi will play a role in the burgeoning role of microbiome science.
Position Overview:
The Product Marketing Manager will be responsible for developing and implementing strategic marketing campaigns for Sorridi Therapeutics, an emerging leader in microbiome modulation & the gut brain axis. This role combines creativity with analytical thinking to drive brand awareness, grow engagement, and build strong, authentic relationships with our clinical and patient audience across all platforms. The ideal candidate will have experience marketing nutritional food, OTC or pharmaceutical products towards an older population.
Key Responsibilities:
Strategy Development:
- Create and execute comprehensive media strategies to increase brand visibility, engagement, and conversions across consumers and physicians.
- Monitor and analyze campaign performance, drawing insights to adjust strategies and optimize ROI.
- Initiate and conduct marketing research among various customer groups.
Content Planning & Execution:
- Oversee the creation of engaging marketing materials for online & print programs.
- Manage ad budgets effectively while ensuring campaigns meet key performance goals.
Community Engagement:
- Foster and maintain relationships with patient & medical professional communities through prompt and meaningful interaction, both on and offline.
- Monitor social channels daily, responding to comments, messages, and user inquiries.
- Plan and attend medical conferences to advance awareness and engage clinicians.
Reporting & Insights:
- Analyze campaign performance and audience growth metrics to make data-driven decisions.
- Present findings and strategic recommendations to leadership in a clear and actionable way.
Qualifications:
- Education: Bachelor’s degree in Marketing, Nutrition or Biological Science or related field.
- Experience:
- 5+ years of experience in marketing prescription or OTC products.
- Proven experience managing paid and organic social media campaigns with measurable success.
Skills & Knowledge:
· Self-starter with ability to independently develop, test and execute cost effective marketing programs.
· Abilities to communicate effectively with patients and physicians.
· Expertise in social media platforms, ideally some experience marketing towards an older consumer base.
- Strong understanding of content marketing trends, SEO strategies and campaign testing methods.
- Experience with paid advertising strategies across multiple platforms
· Excellent written and verbal communication skills, with a strong eye for detail.
· Ability to analyze data, identify trends, and turn insights into actionable strategies.
Preferred Qualifications:
- Advanced degree in biological sciences, MBA a plus.
- Experience with social media content creation tools such as Canva, Adobe Creative Suite, or other design tools.
- Knowledge of e-commerce trends and online brand-building strategies.
- OTC or prescription product marketing.
Why Join Us?
Sorridi offers a dynamic and supportive environment that values innovation, collaboration, and scientific discovery. We invest in our team members’ professional growth and development by providing opportunities to work at the forefront of microbiome, neurology and gut-brain axis innovations with a focus on improving patient health outcomes.
What we offer:
- Competitive compensation and benefits package
- Opportunities to engage in cutting-edge research and product development
- A supportive, collaborative, and inclusive team culture focused on personal development
- Small company environment
Job Type: Full-time
Pay: $1.00 - $2.00 per year
Benefits:
- Professional development assistance
Work Location: Hybrid remote in Northbrook, IL 60062
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