Hispanic Development Specialist I

Job Summary

The primary responsibility of the Hispanic Development Specialist is to support the Annual Giving and Hispanic Development teams primarily in an administrative/production capacity for digital campaigns and other efforts targeted to the Hispanic constituency in the U.S. We are seeking a candidate who can record, analyze and administer campaigns that will engage Hispanic prospects and donors in CRS' charitable giving efforts that support the mission of CRS.

The Hispanic Development Specialist will project manage, track, analyze and report on the production of these efforts and keep projects on schedule to meet the required deadlines. The ideal candidate will be fluent in written and oral Spanish and English and possess knowledge of the Hispanic community in the U.S. S/he will work within the Annual Giving team and closely with the inter-divisional Hispanic Development Unit to leverage and maximize efforts to engage Hispanic prospects and donors in CRS' fundraising efforts, with an overall goal of growth and volume of Hispanic donors over the long term.

Roles and Key Responsibilities

• Track, record, analyze and report efforts and strategies to engage Hispanic prospects and donors via community & digital channels, while administrating tasks with both internal and external partners for these efforts to flow properly and efficiently.
• Research and try different techniques to test response/engagement.
• Provide support in content creation where excellent writing skills in English and Spanish are necessary as well as thinking creatively to write in an engaging style.
• Properly and adequately process and record invoices, expenses, check requests and contracts.
• Work with other Fundraising Units, Editorial, and MarCom on the production of donor acquisition and retention campaigns, content creation (including email copy, landing pages, ad copy, video scripts and other marketing materials) and delivery/execution. Work closely with the Hispanic Marketing Manager/Web Unit and Communications Officer, Hispanic Outreach to ensure promotion on crsespanol.org and related social & traditional media channels. Work with different software such as Google Analytics, Every action and Workfront in order to create, track and process different phases of projects.
• Work with the Analytics Team to develop methods to identify, track and measure Hispanic affinity and preferences, for prospecting and segmentation for targeted campaigns to different subsets of Hispanic constituents.
• Review reports to measure campaign effectiveness and share analysis with appropriate stakeholders.
• Execute the messaging strategy for the Hispanic Audience in the Facebook, texting and WhatsApp platforms including the preparation and scheduling of messages as well as reviewing and responding to our audiences’ messages and ad posts according to CRS’ social media policy and boiler plates. Also track and record new contacts across texting and WhatsApp platforms and the growth of our audience overall.
• Attend and provide support at events as a CRS representative. Work on the logistics and proper execution of internal and external events for the Annual Giving and Hispanic Development Units. Monitor existing programs and determine needs for Spanish language materials.
• Represent Charitable Giving in cross-divisional initiatives with other units such as Mission and Mobilization, Advocacy and MarCom. Attend activities and events related to Hispanic prospect/donor outreach and engagement. Attend monthly Email Communications Working Group meetings.
• Review materials and provide feedback during the creation of marketing and fundraising campaigns when requested. Identify ways to improve messaging to appeal and be relevant to Hispanic audiences.
• Stay informed of professional trends and issues affecting Hispanic fundraising, digital fundraising and community engagement.
• Other duties as assigned.