Home Health Marketing Liaison
LOCATION
Cook, McHenry, and Lake counties, Illinois (field-based role)
QUALIFICATIONS
Bachelor's degree in marketing, business, communications, or healthcare-related field; at least 2 years of experience in home health, hospice, or home care marketing or sales; strong communication, negotiation, and public relations skills; valid Illinois driver's license and reliable transportation.
RESPONSIBILITIES
Develop and execute strategic marketing and sales plans, build and maintain relationships with key referral sources, track local market trends, analyze competition, ensure compliance with Home Health Medicare regulations, and collaborate with internal teams to enhance the patient experience.
INDUSTRY
Healthcare / Home Health Services
SHORT DESCRIPTION
Seeking a motivated Home Health Marketing Liaison to expand Luxe Home Health's community presence by building relationships with referral sources and driving growth while ensuring high-quality patient care.
Join Our Compassionate Team at Luxe Home Health as a Home Health Marketing Liaison!
At Luxe Home Health, we take pride in providing exceptional care to our patients and making a lasting impact on their lives. As a trusted leader in home health services, we’re looking for a motivated and dedicated Home Health Marketing Liaison to help us expand our reach, build relationships, and drive growth within the community.
About the Role:
The Home Health Marketing Liaison will play a pivotal role in expanding Luxe Home Health's presence in the community. This position is designed for an individual who is passionate about driving growth by establishing and maintaining strong, trusted relationships with key referral sources—such as physicians, hospital case managers, nursing homes, and assisted living facilities. The liaison will be responsible for increasing brand awareness, generating new referrals, and supporting the organization's mission to provide high-quality care. This is a field-based role, requiring travel within Cook, McHenry, and Lake counties.
Key Responsibilities:
In this role, the Home Health Marketing Liaison will be responsible for developing and executing strategic marketing and sales plans to achieve revenue and census growth goals for the organization. You will build and nurture relationships with key referral sources, including physicians, case managers, and healthcare facilities, while continuously seeking out new referral opportunities to help grow the business. The position also requires you to represent Luxe Home Health in a professional and knowledgeable manner, ensuring that the company’s services are seen as reliable and high quality. You will track local market trends, analyze the competition, and stay up to date on regulatory changes, adjusting the marketing strategy as needed to capitalize on new opportunities. Additionally, maintaining current knowledge of Home Health Medicare regulations is critical to ensure all marketing efforts are compliant. You will also collaborate with internal teams to enhance the patient experience and contribute to improvements in customer service.
What We’re Looking For:
- Education: Bachelor’s degree in marketing, business, communications, healthcare, or a related field (or an equivalent combination of education and experience).
- Experience: At least 2 years of experience in home health, hospice, and home care marketing or sales.
- Skills: Strong communication, negotiation, and public relations skills.
- Self-Motivation: Ability to work independently, manage your time effectively, and drive results with minimal supervision.
- Healthcare Knowledge: A background in healthcare is preferred, with a solid understanding of Home Health Medicare regulations.
- Relationship Building: Proven ability to build and maintain strong professional relationships with referral sources, including physicians, case managers, and healthcare facilities.
- Transportation: A valid Illinois driver’s license and reliable transportation are required, as you will be traveling throughout Cook, McHenry, and Lake counties to meet with referral sources and clients.
What We Offer:
- Competitive Salary: $65,000 to $85,000 per year (based on experience), plus a very competitive bonus structure.
- Comprehensive Benefits: Health, dental, and vision insurance; paid time off.
- Professional Development: Opportunities for career growth and advancement.
- Work-Life Balance: Monday to Friday schedule with an 8-hour shift and on-call availability as needed.
- Supportive Environment: Work alongside a dedicated team that values compassion and high-quality patient care.
Take the Next Step in Your Career as a Home Health Marketing Liaison!
If you’re passionate about healthcare marketing and want to make a real difference in your community, we’d love to hear from you. Apply today to join the Luxe Home Health team and help us provide the highest quality care to those who need it most.
Job Type: Full-time
Pay: $65,000.00 - $85,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
- On call
Experience:
- Hospice: 2 years (Required)
License/Certification:
- Driver's License (Required)
Work Location: On the road
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