Hospice Business Development Representative

Hospice Business Development Representative

Primary Function: The Hospice Liaison is an experienced hospice sales/marketing professional whose primary function is to develop relationships and create sustaining business relationships with SNFs, ALFs, Hospitals, and physician practice groups resulting in hospice referrals/admissions. Success in this position is gained by direct relationships built by marketing efforts and relationships.

ESSENTIAL JOB FUNCTIONS:

• Work closely with the Director of Business Development to develop and execute a successful marketing strategy.
• Develop and implement a weekly pre-call plan.
• Cold call potential referral sources to introduce Faith & Family Hospice as an option to support their patients/residents/families and educate as applicable.
• Develop and maintain relationships in assigned territory to maintain constant visibility of Faith & Family Hospice programs and services.
• Develop opportunities to conduct in-service presentations for referral sources on current end-of-life topics/issues, or other healthcare related topics.
• Discuss Care Plan Oversights with providers.
• Gather and review clinical documentation to determine eligibility in collaboration with the Admissions Nurse and other team members.
• Troubleshoot real or perceived problems that could impact patient referrals.
• Provide excellent customer service and prompt resolutions of any service issues/failures.
• Analyzes referral source patterns, determine reason(s) for the referral and develop targeted marketing plan(s) to maximize the further development of the particular referral source.
• Represents Faith & Family Hospice at professional events. Prepare and host presentations, if applicable.
• Meet with patients and families to discuss the Hospice Medicare benefit and complete consents, if requested.
• Complete Patient Narrative for each patient/family meeting.
• Lead or participate in a variety of Business Development, and other meetings and activities to ensure timely communication of marketing strategies/referral source needs.
• Collaborate with the clinical team to review programs and strategies aimed at increasing census.
• Ensure Faith & Family Hospice staff remains informed of current marketing directions and tactics and continually educate them on the importance of each employee personally being a "representative" for the organization when interacting with referral sources.
• Identifies opportunities to improve the level of service provided by the agency.
• Performs on-going evaluations of current systems and processes and makes recommendations for improvement.
• Attends outside trainings and seminars to keep abreast of developments in areas of program growth and healthcare marketing.
• Collaborate with other members of the Business Development Team to ensure referral to admission efficiencies and timeliness.
• Participate in Faith & Family Hospice new employee orientation as requested.
• Track daily marketing activity in CRM, Trella Health.
• Performs other duties, tasks or responsibilities as required, assigned, or directed.

QUALIFICATIONS

• Commitment to the hospice philosophy of care.
• Bachelor's Degree or equivalent combination of education and experience, in marketing, nursing, healthcare administration, social work, business administration or related field, required; a successful record in outside sales/marketing highly desirable.
• Minimum of two (2) years successful and proven sales/marketing experience in hospice or healthcare.
• Solid analytical, organizational, and people skills to effectively identify referral source problem areas, develop appropriate courses of action, and convey same to client.
• Must be self-motivated and driven to make a difference.
• Excellent listening skills, patience, and ability to show empathy to patients and families.
• Ability to work remotely with great autonomy.
• Desire to work in a culture of teamwork and collaborate with interdisciplinary teams.
• Must be computer fluent and able to use email, and Microsoft Word, Excel, EMR.
• Ability to learn Applicant Tracking System, DocuSign, and Wellsky.
• Ability to work as an integral member of the Faith & Family Hospice team with integrity, professionalism, and respect.
• Current driver's license and clean driving record. Reliable transportation a must. Willing to travel throughout full-service area.
• Compliant with health screening and vaccination requirements of organization and position, including TB screening.