Hotels - Director Of Revenue Management La Bahia Resort & Spa
LOCATION
Santa Cruz, CA
QUALIFICATIONS
At least 2 years of experience in Revenue Management or Reservations Management, familiarity with independent brand systems (e.g., Opera, Duetto), exceptional Excel skills, strong analytical abilities, and effective communication skills.
RESPONSIBILITIES
Control room rates and availability, develop and implement sales strategies, conduct revenue management meetings, analyze booking trends, manage the Reservations Department, oversee reservations accuracy, and conduct competitive analysis to maximize revenue.
INDUSTRY
Commercial Real Estate Investment (Hotel and Hospitality)
SHORT DESCRIPTION
Ensemble Investments is seeking a Director of Revenue Management for their new luxury hotel in Santa Cruz, tasked with maximizing occupancy and revenue through strategic pricing and effective management of reservations.
COMING SOON: La Bahia Hotel & Spa
About Us: Set against the stunning backdrop of Santa Cruz's pristine coastline, our brand-new luxury hotel is poised to become a beacon of elegance and hospitality. Our mission is to provide guests with unparalleled service, exquisite accommodations, and unforgettable experiences. We are looking for a Director of Revenue Management to join our opening team.
RESPONSIBILITIES:
- Control room rates and availability in accordance with established guidelines to maximize occupancy and revenues.
- Develop, communicate and implement sales strategies, mix of business, channel management, and pricing strategies including group pricing set up.
- Prepare for and conduct weekly Revenue Management meetings involving rate and inventory strategies, transient/group pace, review group pick up & cut off dates, weekly/monthly STR review, competitive business analysis and financial forecasts.
- Initiate short and long-term revenue forecasts; generate monthly critiques identifying areas of opportunity and strategies to improve revenue and overall profitability.
- Measure and analyze booking trends, pickup, no shows, and sources of business
- Manage, produce and monitor rate strategy tiers, booking pace by Market Segment, GDS, inventory and monthly results.
- Work with the different departments to develop/implement action plans to achieve optimum revenue management.
- Manage Reservations Department (scheduling, approving payroll, holidays, trainings, etc.).
- Ensure the accuracy of commissions - processed weekly.
- Select, train, and evaluate the performance of reservation team members
- Maintain all pertinent systems and ensuring the reservations are being entered appropriately across all channels.
- Oversee all bookings' rates and MOPs, and manage guests' profiles before day of arrival.
- Manage FIT Reservations.
- Survey, review, and analyze competition, market trends, customer needs, and comments in order to be proactive and adapt with business intelligence.
- Other Reporting/Tasks including but not limited to: Daily Pickup Report, STR Data Entry and Corporate/Owner reports
- Establish and maintain meaningful external and internal relationships.
- Perform other duties as requested by management.
- Managing and maintaining group and transient inventory controls.
- Daily review and implementation of room accommodation and rate inventory controls in RMS.
- Ensure group inventory and cut-off dates are managed according to demand.
- Implement all blackout dates in all systems; review monthly to determine if adjustments are needed.
- Work with Front Office Manager to ensure that sellout strategies are in place, and that RMS & PMS are balanced daily.
- Ensure ProfitSword and General Ledger are balanced daily as it related to past actuals.
- Develop, monitor and adjust sales and pricing strategies.
- Conduct a weekly Revenue Management Meeting where the appropriate booking period is evaluated for proper rate and availability control. The Revenue Manager will provide a synopsis of result vs. decision from previous week and lead discussion on future issues such as booking pace, pricing strategies, marketing opportunities, and the competitive environment.
- Daily review of Delphi reports: GRC, Backlog Report (monthly), Daily Transaction reports and overrides report. Address concerns and action plans with Director of Sales.
- Develop annual transient pricing. Ensure pricing is consistent on all distribution channels meeting rate parity across the board.
- Provide critical analysis of strategies, room statistics and demand factors.
- Review end of month rooms statistics reports including Mix of Sales, Monthly Revenue Management Reports, STR, Key Hotel Marketing Reports, RMS Analysis, and provide critical analysis on performance vs. forecast and results of implemented strategies.
- Conduct displacement analysis of group business, as needed, to determined impact potential business will on RevPAR.
- Review all tentative and definite group bookings, to ensure that they support implemented strategies.
- Complete weekly booking pace reports and analysis on pace, recommendation strategy changes when needed.
- Analyze past and present trends and make recommendations for future strategies.
- Forecasting
- Prepare all weekly, monthly rolling forecasts, and annual budget.
- Competitive and Demand Analysis
- Review all competitive shops on a consistent basis (at least once per week) and identify selling strategies and market trends.
- Review demand calendars, convention calendars and city event calendars to keep abreast of all demand generators.
- Maintain historical data on events and performance on any promotions during these demand-generating events.
- Manage Reservations Team
- Scheduling, training, and performance evaluations of reservations team.
- Ensure CRS and PMS are running in sync and rates are accurate on all channels.
- Ensure the accuracy of commissions – processed weekly.
- Monthly review of reservation sales and performance results with future strategies to help improve room sales.
- At least 2 years of experience in the Revenue Management and or Reservations Management discipline (revenue analyst, revenue manager, reservation manager).
- Independent brand experience is a plus. (Opera, Duetto, iDeaS, Agilysys, Synxis CRM, DELPHI).
- Exceptional knowledge in Excel brand systems.
- The skill to perform numerical analysis of data and formulate conclusions and solutions.
- Ability to drive both the strategy and implementation of ideas.
- Must possess strong communication and listening skills in both group and one-on-one situations.
- Must be able to multitask in a high-volume environment.
- Ability to organize, delegate, and complete tasks quickly and efficiently is required.
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