Influencer Manager

About Us: Sleepyhead is a fast-growing e-commerce brand specializing in high-quality mattress toppers designed to elevate sleep experiences. Based in Old Town Scottsdale, we are committed to providing comfort and innovation to our customers. We're looking for a passionate and driven Influencer Marketing Manager to join our team and expand Sleepyhead's reach through impactful affiliate and influencer marketing initiatives.

Job Description: As the Influencer Marketing Manager, you will create and execute strategies that build Sleepyhead's brand awareness and drive sales across platforms such as Instagram, Amazon, TikTok Shop, META, and Impact. This role requires a collaborative spirit to work with various teams to develop compelling campaigns, recruit new partners, and optimize performance for our affiliate and influencer marketing programs.

Key Responsibilities:

• Strategic Campaign Development: Design and implement targeted affiliate and influencer marketing strategies to maximize Sleepyhead’s reach, engagement, and revenue.
• Partnership Management: Identify, recruit, and manage partnerships with affiliates and influencers, enhancing Sleepyhead’s brand visibility and driving conversions.
• Campaign Execution: Develop and oversee execution of multi-platform campaigns, ensuring alignment with Sleepyhead’s brand voice and customer interests.
• Performance Optimization: Track and analyze campaign performance, using data-driven insights to continuously optimize strategies and improve outcomes.
• Cross-functional Collaboration: Work closely with creative, content, and analytics teams to ensure campaign cohesiveness and efficacy.
• Trend Monitoring: Keep up with industry trends and platform changes in affiliate and influencer marketing, bringing fresh ideas to enhance Sleepyhead’s marketing approach.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in affiliate or influencer marketing, preferably in e-commerce or DTC brands.
• Proven track record of driving results through creative campaigns and partnerships.
• Strong analytical skills with experience interpreting performance data and optimizing campaigns.
• Excellent communication and relationship-building skills.
• Proficiency with marketing tools and platforms (e.g., affiliate networks, social media, analytics).

Compensation:

• TBD depending on experience and qualifications.

This role offers the chance to make a significant impact on Sleepyhead’s growth trajectory by leveraging cutting-edge affiliate and influencer strategies to connect with our audience and grow our brand.

Job Type: Full-time

Pay: From $60,000.00 per year

Ability to Relocate:

• Scottsdale, AZ 85251: Relocate before starting work (Required)

Work Location: In person