Influencer Marketing Specialist

Juāna is seeking an experienced Influencer Marketing Specialist with expertise in lifestyle, health, beauty, fashion, and wellness to join our team. The ideal candidate should have a proven track record of driving growth through influencer partnerships and prior experience working with PR or marketing agencies.

Key ResponsibilitiesInfluencer Marketing

• Identify, establish, and optimize relationships with top-tier influencers, community leaders, content creators, and talent to drive new customer acquisition and brand visibility.
• Develop and implement influencer campaigns aligned with brand objectives, ensuring quality, engaging content, and measurable results.
• Research and evaluate partnership opportunities, prioritizing those that offer high-quality content and strong monetization potential for their social following.
• Manage end-to-end partnership processes, including cultivating relationships, negotiating rates, finalizing contracts, and onboarding partners.
• Communicate strategic goals and align expectations to ensure mutually beneficial outcomes for partnerships.
• Leverage data-driven insights to tailor negotiation strategies and ensure contracts align with industry standards while achieving company objectives.
• Oversee partnership management, including reporting, content strategies, performance analysis, operational integration, and problem-solving.
• Stay informed on local and federal laws and regulations regarding marketing, sales, trading, and taxation.
• Conduct business planning, forecasting, and ROI analysis to maximize partnership impact.
• Implement and maintain regular communication updates and share partnership insights with internal teams and stakeholders.
• Monitor partnership progress, address challenges, and optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in influencer marketing, preferably in a PR or marketing agency setting.
• Proven track record of growing influencer partnerships and achieving measurable campaign success.
• Strong knowledge of influencer partnership strategies, social media platforms, and performance analytics tools.
• Exceptional negotiation, communication, and relationship-building skills.
• Understanding of marketing compliance laws and regulations at the local and federal levels.
• Proficiency in project management, with the ability to juggle multiple campaigns simultaneously.
• Data-driven mindset with a strong ability to analyze and optimize performance metrics.

Skills and Competencies

• Expertise in partnership development and strategic negotiation.
• Strong project management and organizational skills.
• Creative thinker with the ability to craft compelling content strategies.
• Collaborative team player with excellent interpersonal skills.
• Proficiency in social media analytics tools (e.g., Google Analytics, Meta Business Suite, etc.).
• Familiarity with influencer marketing platforms and tools.

Job Type: Full-time

Pay: $25.00 - $35.00 per hour

Expected hours: 40 per week

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 3 years (Required)

Ability to Commute:

• Costa Mesa, CA 92626 (Required)

Ability to Relocate:

• Costa Mesa, CA 92626: Relocate before starting work (Required)

Work Location: In person