Influencer Performance Marketing Manager

CURED is a forward-thinking wellness company that combines Traditional Eastern Medicine with modern science to create functional cannabis and mushroom-based supplements aimed at addressing everyday health challenges like sleep, stress, and performance. Founded in 2017, CURED champions holistic, plant-based health alternatives and educates consumers on the benefits of natural supplements over traditional medicine. Known for rigorous quality control and transparency, CURED tests every product batch for purity and potency. The brand has a dedicated community, fostered through partnerships with professionals in health, fitness, and personal development

Description

WHAT YOU'LL DO:

We are seeking a digitally savvy, experienced performance marketer to develop and execute our partnerships marketing strategies and creative campaigns. As the Influencer Performance Marketing Manager you will play an integral role in building, and maintaining partnerships and brand relations while growing the influencer channels to drive revenue. You will work cross-functionally with Marketing, eCommerce, and Social Media teams to develop partnership strategies that align directly with business goals. Interest and passion for the healthy and wellness industry is a must!

RESPONSIBILITIES:

• Manage commission and flat-rate affiliate and influencer programs to drive new customer acquisition and existing customer retention.
• Lead new commission and flat-rate prospecting, recruitment, and activation, to achieve consistent growth targets across the entire partnerships program in support of company top line revenue growth.
• Identify and implement onboarding of new influencer platforms and channels.
• Build and maintain strong long term partnerships.
• Serve as a subject matter expert for influencer marketing and act as a resource to our marketing team to deepen market penetration of our performance partnership business.
• Forecast and track key metrics, prepare reports on program and publisher performance, and communicate the progress of monthly/quarterly initiatives to internal stakeholders.
• Evaluate and propose strategic recommendations for paid media to build out whitelisting with partnerships.
• Work closely with marketing and creative teams to align with existing promotional calendar, as well as development new channel-specific creative and promotions.
• Monitor monthly performance metrics providing clear reporting and solution oriented suggestions to senior management including adapting existing strategy to maximize impact of marketing investment.

REQUIRED EXPERIENCE/SKILLS:

• 2-3 years of experience in performance/growth marketing, influencer marketing, and/or brand partnerships (required).
• Experience in driving profitable revenue growth through partnerships.
• Displays understanding of performance vs awareness (ROAS vs Brand Awareness campaigns).
• Experience identifying and vetting partnerships across IG + TikTok. (other platforms are a plus!)
• Strong attention to detail and a proven ability to manage multiple work streams at once.
• Proficiency with Google Suite (docs, sheets, slides, gmail).
• Highly detail-oriented and a proactive problem-solver.
• Self-starter, embodies an ownership mindset.
• Very comfortable working in a fast-paced environment. Ability to pivot, prioritize, and execute on changing goals and needs.
• Strong team player and ability to work well with others.
• Strong communication skills: prompt, thoughtful, professional, and collaborative in their internal and external communication.

WHAT'S IN IT FOR YOU?

• You'll be joining a mission-driven company with a commitment to improve our customer's health and wellness through everything we do.
• We work an innovative 3:1 work schedule. For 3 weeks we narrow our focus and sprint to complete high priority projects. During the 4th week, we have no meetings and perform a rest and assess strategy looking forward to the next priorities and projects.
• Unlimited vacation policy to ensure you have a healthy work-life balance.
• Access to free monthly CURED products for you and your family.
• Premium coverage options for top medical, dental and vision plans.

Salary

$80,000 - $105,000 per year