Integrated Marketing Manager

Full Time • Santa Monica, CA, United States of America

99,000 - 158,000 (Yearly) Added 8 hours, 1 minute ago

Summary

LOCATION

Hybrid (with an emphasis on remote work)

QUALIFICATIONS

Bachelor's degree in Marketing, Communication, Business, or a related field; 5+ years of experience in integrated marketing or product marketing; demonstrated expertise in managing successful marketing campaigns.

RESPONSIBILITIES

Lead marketing and communications for Subscriptions and specific health conditions; develop annual and quarterly marketing plans; establish partnerships with stakeholders; manage execution of marketing initiatives; leverage market research for optimization; ensure alignment between campaigns and customer experience.

INDUSTRY

Healthcare Technology

SHORT DESCRIPTION

GoodRx seeks an Integrated Marketing Manager to drive product marketing strategies, focusing on Pets and Subscriptions or on Conditions, with significant impact on marketing execution and strategy.

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

Job Overview:

We are seeking a dynamic Integrated Marketing Manager to drive the execution of product marketing and integrated marketing strategies, focused on Pets and Subscriptions or on Conditions.

The ideal candidate will be a strategic thinker with hands-on expertise in both integrated marketing and product marketing, working directly with stakeholders and cross-functional teams. This is a role that offers the opportunity to significantly impact product marketing strategy and marketing execution without formal team management responsibilities.

Key Responsibilities:

Serve as the lead and central point of contact for all marketing and communications related to Subscriptions (GoodRx Gold/Telehealth) and specific conditions within the organization.
Develop annual and quarterly marketing plans for Subscriptions and assigned conditions including key campaigns, messaging, target audiences, channel strategy, partnership needs, and integration into related marketing tactics and timelines.
Establish strong partnerships with relevant stakeholders, including Product, Paid, Health, Social, CRM, PR, Mansol, Retail and Digital Experience, to develop marketing plans and ensure alignment on strategy, KPIs and timelines.
Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes overseeing tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners.
Partner with Insights and Business Intelligence to leverage market research, user testing and performance metrics to continuously optimize performance and drive improved outcomes
Partner with Digital Experience to ensure continuity between marketing campaigns and the customer experience on platform.
Draft creative briefs; partner with the Creative Team to ensure the right messaging and creative approach is being used in individual campaigns.
As needed, manage and maintain strong relationships with external agencies to inspire the creation and delivery of multi-channel campaign work

Requirements:

Education & Experience:

Education: Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of service. A Master’s degree (MBA, MPH, or related healthcare field) is preferred.
Experience: 5+ years of experience in integrated marketing, product marketing, campaign management or related field.

Required Skills & Competencies:

A solid track record of developing and executing successful marketing campaigns.
Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
Strategic thinking and analytical skills, with a data-driven approach to decision-making.
Process-oriented: Excels at defining and implementing efficient, scalable marketing workflows and procedures. Adept at managing multiple concurrent projects and deadlines. Extremely organized and detail oriented.
Demonstrated proficiency in managing projects from conception through implementation, ensuring timelines, budgets, and quality standards are met.
Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies.
A consumer-centric customer approach, able to understand and anticipate the needs and preferences of our target audiences.
A growth mindset and a curiosity for learning, willing to experiment, iterate, and adapt to changing environments and feedback.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

$108,000.00 - $173,000.00

New York Office:

$99,000.00 - $158,000.00

Santa Monica Office:

$90,000.00 - $144,000.00

Other Office Locations:

$81,000.00 - $130,000.00

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at

accommodations@goodrx.com

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit

goodrx.com

each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit

www.goodrx.com

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